Facebook Business Pages Update

Today Facebook announced an update to their popular product Facebook Pages. Updates include a cover photo, larger story sizes, better tools to manage a Page and more. The new features help business and organizations better share their story and connect with people.

New Facebook Page features include:

Cover Photo
Businesses and organizations can now add a cover photo to the top of their Page.

Friend Activity
When someone first visits a Page, they may see friends’ recent posts spotlighted as friend activity. People will also see how many of their friends are connected to a Page.

Larger Stories, Milestones, and Page Timeline
The new Page design allows Page owners to tell stories through bigger photos and milestones that can include a date and other content.

Pinned Posts
Organizations can pin a post to keep a story at the top of a Page for up to seven days.

Admin Panel
The Admin panel is a new way for Page administrators to track their performance and to respond to private messages from people.

Activity Log
Page administrators have access to a log of their Page activity, including tools to easily highlight, hide or delete posts and change the date of a post.

Facebook Page Design

Alabama Tourism Launches 100 Alabama Road Trips

Alabama Tourism today launched a three year campaign, “100 Alabama Road Trips” with the release of the first 10 trips. The campaign focuses on driving itineraries that travelers can experience over two or three days. The initial itineraries are now live on the tourism website and each is numbered, www.Alabama.travel. Other trips will continue to be added throughout the first year of the campaign.

The first 10 trips include the BCS Championship tour, Eagle watching on Lake Guntersville, a romantic getaway to Mobile, Selma to Montgomery Civil Rights history, spring break at the beach, a walking tour of downtown Birmingham, Huntsville’s Space & Rocket Center, Montgomery’s history tour, bird watching on the coast and the To Kill A Mockingbird tour in Monroeville. A few upcoming trips will include a Girlfriends Getaway on the Eastern Shore, family fun in Sylacauga, golfing in Alabama, music in the Shoals and Gulf Coast adventures.

Road Trip Alabama

 

“Road Trips” is also the theme for the 2012 Vacation Guide. Pages six and seven of the guide provides a sneak peek at the campaign. The cover of the publication is of a 1953 baby blue Cadillac, much like the one Hank Williams owned, parked on a pier at Lake Guntersville. The car will be used as a symbol and logo for the road trips campaign. The Cadillac is in tourism’s television commercials that are currently airing on television  stations across the U.S. The car will also be used around the state at events and festivals throughout the three year campaign.

“We wanted to make it easier for travelers to plan their trip so we came up with 100 itineraries. There’s something for everyone,” said tourism director Lee Sentell. “If you’re planning a trip to the beach, we have an itinerary for that, or a trip to experience the small towns of Alabama, we’ve got that too.”

The 164-page vacation guide provides travelers with information on hotels, restaurants, campgrounds, tourism associations, state parks, golf courses, attractions, trails and museums.

Each region of the state is highlighted and provides articles on the attractions, places to stay and events in the areas. Articles include “100 Great Alabama Road Trips” on pages 6-7, shopping for treasures in Alabama on page 13, Civil Rights history on pages 14-15, Alabama’s chefs, farms and restaurants on pages 16-25, and golf begins on page 26. Articles on each of the four regions of the state along with things to do begin with the north region on page 37. Each regional article includes a map of the area with the road trip blue Cadillac icon.

Travelers can pick up copies of the vacation guide at each of the eight Alabama Welcome Centers, by calling 1.800.ALABAMA or by requesting online at www.alabama.travel. Compass Marketing of Gulf Shores publishes the vacation guide.

January 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrixservice showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
January 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 181,115 39,995,849 1,354.7
Google Sites 151,989 18,633,743 448.7
VEVO 51,499 716,608 62.2
Yahoo! Sites 49,215 538,260 57.4
Viacom Digital 48,104 507,046 58.0
Facebook.com 45,135 248,941 22.0
Microsoft Sites 41,491 558,017 51.3
AOL, Inc. 40,991 419,783 51.4
Hulu 31,383 877,388 189.0
Amazon Sites 27,906 86,705 19.7
NBC Universal 27,096 95,034 17.2

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 5.6 billion video ads in January, with Hulu delivering the highest number of video ad impressions at 1.4 billion. Adap.tv ranked second overall (and highest among video ad exchanges/networks) with 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million. Time spent watching video ads totaled more than 2.3 billion minutes during the month, with Hulu delivering the highest duration of video ads at 540 million minutes. Video ads reached 47 percent of the total U.S. population an average of 38 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 43, while ESPN delivered an average of 20 ads per viewer.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
January 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 5,558,261 2,329 38.4 47.3
Hulu 1,446,618 540 43.1 11.0
Adap.tv 651,531 395 10.8 19.8
BrightRoll Video Network** 598,353 370 6.1 32.3
Tremor Video** 580,302 314 12.6 15.0
Specific Media** 397,941 187 5.6 23.2
Auditude, Inc.** 386,702 151 9.7 13.1
Microsoft Sites 385,581 149 11.2 11.2
SpotXchange Video Ad Marketplace** 356,755 207 10.3 11.3
ESPN 343,801 131 20.0 5.6
Viacom Digital 286,024 123 12.8 7.3

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Top 10 YouTube Partner Channels by Unique Viewers

The January 2012 YouTube partner data revealed that video music channels VEVO (50.6 million viewers) and Warner Music (29.7 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 23.8 million viewers, followed by Maker Studios Inc. with 12.5 million, FullScreen with 11.6 million and Big Frame with 8.2 million. Among the top 10 YouTube partners, VEVO demonstrated the highest engagement (62 minutes per viewer) and highest number of videos viewed (696 million), while Machinima exhibited the second highest engagement (60 minutes per viewer) and number of videos viewed (347 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers
January 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 50,563 695,947 61.8
Warner Music @ Youtube 29,718 187,672 27.5
Machinima @ YouTube 23,799 347,380 60.4
Maker Studios Inc. @ YouTube 12,505 135,301 47.4
FullScreen @ YouTube 11,579 50,292 17.6
Big Frame @ YouTube 8,167 42,106 18.8
BroadbandTV @ YouTube 8,016 29,695 15.8
Bigpoint @ YouTube 7,864 43,146 21.1
Blizzard @ YouTube 7,572 13,021 4.1
Demand Media @ YouTube 7,296 19,804 9.4

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from January 2012 include:

  • 84.4 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

UPlanMe Launches Smart Calendar Website Making Event Discovery Simple

UPlanMe, Inc. announces launch of UPlanMe , a “smart-calendar” site that provides consumers of all ages with personalized event suggestions, specials and incentives, based on their interests, directly to their UPlanMe calendar. The site, launching in conjunction with New York Social Media Week, was created as a one-stop solution for consumers to stay informed about events in sports, music, nightlife, dining, shopping, television, and more.

Sean Barkulis, Co-Founder and CEO of UPlanMe, said, “We are excited to launch this smart-calendar platform to help consumers discover fun and exciting relevant events. Currently, there is no single, all-inclusive place where people can go to be informed of upcoming events, specials and incentives tailored specifically to their interests. Existing methods require consumers to seek-out and find relevant events whereas UPlanMe brings those personalized events directly to users’ UPlanMe calendar.”

UPlanMe also provides national brands and local businesses with a free and simple way to communicate their specials and events directly to their consumers. Co-Founder and President Brian Kantor said, “We have already seen significant traction from a host of national brands and local businesses across a range of categories looking to provide their customers with access to their schedules, specials, exclusive previews, and ticket pre-sales.” Brands such as SummerStage, Thompson Hotels’ “Gild Hall,” Los Angeles’ Arcade Boutique and Chicago’s Vintage 338 are actively managing their brand calendars with upcoming events.

UPlanMe partners with Medea Vodka, Radeberger, and SummerStage for their official New York City launch party, on February 15th at Pranna, during New York Social Media Week.

About UPlanMe, Inc.
UPlanMe is a “smart-calendar” platform that provides users with personalized event suggestions, specials and incentives based on their interests in sports, music, dining, nightlife, shopping, entertainment and more, direct to their UPlanMe calendar. As users “unlock” or opt-into their favorite brands, their UPlanMe calendar populates with each brands’ scheduled events. There is no cost for users or brands and businesses to sign-up and begin filling their UPlanMe calendars with events.

January 2012 U.S. Search Engine Rankings

comScore a leader in measuring the digital world, today released its monthly comScore qSearchanalysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in January with 66.2 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 15.2 percent (up 0.1 percentage points) and Yahoo! Sites with 14.1 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report*
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Dec-11 Jan-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.9% 66.2% 0.3
Microsoft Sites 15.1% 15.2% 0.1
Yahoo! Sites 14.5% 14.1% -0.4
Ask Network 2.9% 3.0% 0.1
AOL, Inc. 1.6% 1.6% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.8 billion explicit core searches were conducted in January, with Google Sites ranking first with 11.8 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.5 billion, Ask Network with 527 million and AOL, Inc. with 277 million.

comScore Explicit Core Search Query Report
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Dec-11 Jan-12 Percent Change
Total Explicit Core Search 18,235 17,804 -2%
Google Sites 12,019 11,786 -2%
Microsoft Sites 2,750 2,707 -2%
Yahoo! Sites 2,647 2,506 -5%
Ask Network 531 527 -1%
AOL, Inc. 287 277 -3%

U.S. Total Core Search

Google Sites accounted for 66.2 percent of total core search queries conducted (up 0.1 percentage points), followed by Yahoo! Sites with 16.0 percent and Microsoft Sites with 13.8 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

comScore Total Core Search Share Report*
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Total Core Search Share (%)
Dec-11 Jan-12 Point Change
Total Core Search 100.0% 100.0% N/A
Google Sites 66.1% 66.2% 0.1
Yahoo! Sites 16.2% 16.0% -0.2
Microsoft Sites 13.8% 13.8% 0.0
Ask Network 2.6% 2.6% 0.0
AOL, Inc. 1.4% 1.4% 0.0

* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.

Americans conducted nearly 20 billion total core search queries in January. Google Sites ranked first with 13.2 billion searches, followed by Yahoo! Sites with 3.2 billion and Microsoft Sites with 2.8 billion.

comScore Total Core Search Query Report
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Total Core Search Queries (MM)
Dec-11 Jan-12 Percent Change
Total Core Search 20,525 19,975 -3%
Google Sites 13,560 13,218 -3%
Yahoo! Sites 3,318 3,191 -4%
Microsoft Sites 2,829 2,761 -2%
Ask Network 531 527 -1%
AOL, Inc. 287 277 -3%

“Powered By” Reporting

In January, 68.4 percent of searches carried organic search results from Google (vs. 68.1 percent in December) while 26.5 percent of searches were powered by Bing (no change vs. December).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Mobile Chocolate Festival February 4th

Mobile-Chocolate-Festival-2012.png

The Mobile Chocolate Festival, a celebration of all things chocolate, will be held at the Mobile Civic Center Expo Hall on Saturday February 4, 2012 from 10:00 a.m. until 4:00 p.m., with all proceeds to benefit Penelope House. The 4th Annual Mobile Chocolate Festival will feature vendors offering samples of their chocolate-related products as well as selling their products and gift certificates- vendors vary from having chocolate-themed wares to succulent confections to jewelry to bath and body products. Also featured: Children’s Area, Mobile Fixture Demonstration Area, Chocolate Challenge (professionals, amateurs, and youth divisions), Project Yum Way (students and aspiring designers participate in a fashion display of chocolate inspired fashions made from chocolate candy wrappers, etc), Chocolate Martini Tasting , Cupcake Booth, Chocolate Milk Mustache Booth and more. Admission is free for children 13 & under; Seniors 65 & above $2.00; General admission $3.00. Call for more details (251-342-2809) or visit www.mobilechocolatefestival.com . All proceeds benefit Penelope House which provides emergency shelter and services to victims of domestic violence.

Location:

Mobile Civic Center
401 Civic Center Dr
Mobile, AL 36602

Contact:

Tonie Ann Torrans
251-342-2809
tonieannt@penelopehouse.org