Epson America Ships World’s First Android Based See Through Wearable Display

Moverio Glasses See Through Wearable Display

EPSON Moverio BT100 See Through Display

Offers New Way to Interact with 2D and 3D Digital Content and Innovative Platform for Android-based App Development

Epson America, Inc. today announced its newest and most innovative display technology, EPSON® Moverio™ BT-100, the world’s first Android-based see-through wearable display. Using micro-projection technology and an Android-powered track-pad controller, Moverio allows users to view streaming video, experience side-by-side 3D content and enjoy downloaded digital content on a virtual 80-inch perceived screen¹ projected into the user’s real environment. Featuring built-in Wi-Fi® connectivity² and nearly six hours of rechargeable battery life³, Moverio offers an innovative, portable way to interact with content from virtually any location. Users can also easily access downloaded content via the micro SDHC card slot (4GB card included) and built-in 1GB internal user storage, even without wireless network access.

“As the world leader in visual imaging technology, Epson continually strives to set industry benchmarks for quality and innovation,” said Anna Jen, director of New Business Development, Epson America. “The Moverio BT-100 see-through display is poised to significantly impact not only the way people interact with content for personal enjoyment, but the development of content for future applications – from virtual training platforms to a new way to interact with 3D CAD environments to visualizing 3D design renderings.”

Enhanced Mobility and New Content Interaction

Moverio BT-100 leverages Epson’s leadership in LCD technology and visual imaging to project an 80-inch perceived “floating” display into the user’s environment for browsing the web, playing games, watching videos and interacting with content privately, while still allowing the user to experience and see the real world. Using Moverio’s Android-powered controller with Wi-Fi connectivity, users can watch streaming video from sites such as YouTube or Vimeo or manage, download and interact with apps and content from nearly anywhere. Additional features of the Android-powered controller include:

  • Enhanced Mobility: Rechargeable battery offers nearly six hours of battery life
  • Removable Memory: Built-in card slot supports up to 32GB microSDHC card
  • Download and Go: Transfer content, games and apps to the included 4GB microSDHC card or internal 1GB of user storage on the controller
  • Adobe® Flash® 11 Support: Stream videos from popular television websites featuring Flash 11 content and content rich Flash-enabled websites
  • Big Sound: Dolby® Mobile surround sound delivered to personal earphones or Moverio’s detachable earphones (included in-box)
  • Innovative Navigation: Touch-enabled track pad and navigational buttons enable easy interaction of content
  • Immersive 3D: Enjoy side-by-side 3D content like never before

Android Development Support

Moverio BT-100 offers a unique platform for technology enthusiasts and developers to create new Android-based applications and side-by-side 3D content for this innovative see-through display technology. To help support application and content development for Moverio BT-100, Epson is offering a range of programs for developers residing in the United States. For additional information on the Moverio BT-100 Android developer program, please visit www.epson.com/moverio.

Moverio Pricing and Availability

The EPSON Moverio BT-100 ($699.99 MSRP) is now available through Epson’s own retail site www.epsonstore.com, select resellers and by pre-order on Amazon.com.

About Epson
Epson is a global imaging and innovation leader dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product line-up ranging from printers and 3LCD projectors for enterprise and the home, to sensors and other microdevices. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 78,000 employees in 99 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. To learn more about Epson, please visit: http://global.epson.com.

You may also connect with Epson America on Facebook (http://facebook.com/EpsonAmerica), Twitter (http://twitter.com/EpsonAmerica and http://twitter.com/EpsonEducation) and YouTube (http://youtube.com/EpsonTV).

New Survey Shows Visa and Coca-Cola are Brands That Have Staying Power

According to the 23rd Annual Harris Poll® EquiTrend® Study, fifteen brands celebrate an 8-time consecutive run at the top of annual brand study that measures equity of 1500+ brands, highlighting that leadership and momentum help brands lead

Year after year, consumers identify superior brands as leaders in their industry, according to recent findings in the 2012 Harris Poll® EquiTrend® (EQ) study .  While some brands score high in equity across one or two components, real staying power comes from being exceptional across the board.  Perennial favorites continually surpass a highly competitive field of top consumer brands.

Brands with Staying Power

This year EquiTrend assessed 1,500+ brands across more than 127 product categories , identifying 15 brands that have flexed their staying power “muscle” year after year and ranked number one in their respective categories every year since 2005 (when the current EquiTrend methodology began).  Within this list are “mega-brands” that in essence came to define their respective categories.  Mega-brands like Coca-Cola®, Craftsman®, Gatorade®, HBO®, and Life Savers® have significant staying power because each brand consistently delivers on its brand experience and remains relevant to today’s consumers.  Other perennial favorites who consistently lead their categories include Southwest Airlines® and Holiday Inn® Hotels and Resorts.

Fifteen Brands Consistently Ranked #1 Since 2005

Category

Brand

Health Insurance Blue Cross Blue Shield
Soft Drink Coca-Cola
Power Tool Craftsman
Sports Drinks Gatorade
Greeting Card Hallmark Greeting Cards
Pay Cable TV Network HBO
Mid-Market Hotel Holiday Inn Hotels and Resorts
Non-Chocolate Candy Life Savers
General-Interest Magazine National Geographic Magazine
Cookie Oreos
Consumer Electronics Sony Consumer Electronics
Value Airline Southwest Airlines
Quick Serve Restaurant Subway Restaurants
Mobile Network Verizon Mobile Network
Payment Card Visa

 

How do they do it?  In examining the 127 top brands, these eight-time highest ranked brands stand out in one area more than any other – brand momentum.  To have strong momentum, a brand must be seen as leader, be popular among friends and family, have high-levels of visibility, be exciting and engaging and be a brand that consumers believe has a bright future.

“These 15 top brands have consistently found a way to remain relevant and valuable to the consumer,” said Aron Galonsky, Senior Vice President for Harris Interactive’s Brand and Communication Consulting group.  “It’s not surprising why these perennial leaders continue stay on top.  They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer.”

While not yet eight-year category leaders, other prominent brands that are poised to lead and strengthen their categories are the Apple® iPad and iPhone, Google®, Android™ Amazon®’s Kindle, and the National Football League® – all of which showed strong signs of brand momentum.  In addition, newcomers like Chobani® Greek Yogurt and the health non-profit organization, Stand Up To Cancer™, a program of the Entertainment Industry Foundation, showed significant promise for the future.

Top Brand Gainers

Although brand equity is generally slow moving, strong brands, once established, will typically maintain their brand momentum.  For example, this year, Apple’s iPhone continued its rise and became one of the top technology brands in EquiTrend.  Other brands with strong year-over-year performance that garnered them a 2012 “Brand of the Year” distinction include Yamaha® Motorcycles, Glaceau vitaminwater®, BB&T Bank® and Physicians Formula Cosmetics®

A handful of financial services brands, such as The Vanguard Group®, TD Ameritrade®, ING Sharebuilder®, and Morgan Stanley Smith Barney®, were able to make progress in rehabilitating their equity.  Finally, Toyota®’s ranking jumped up, a signal of its ongoing recovery from the damage from the “recall” crisis.

At Risk Brands 2012

A few brands have suffered steep declines over the last year such as the scandal-rocked Susan G. Komen for the Cure® and a handful of financial services brands, including Credit Suisse Financial Services®, Bank of New York Mellon®, Amerigroup®, and Fannie Mae®.  Other brands that fell include Groupon® which is seeing competition from this year’s top ranked brand, Woot.com®, and Living Social®.  Additionally, Carnival Cruise Lines®—the  sister company of Costa Concordia, the cruise line with recent mishaps — and the Goodyear® Tire and Service Network—which was top ranked in 2011 — also dropped in the ranking.  Several non-profits, like the National Kidney Foundation®, Sierra Club® and World Vision have also seen declines.

Meanwhile one-time technology mega-brand, BlackBerry®, suffered a huge drop as many corporations implement and incorporate a “bring-your-own-device” strategy, essentially “spec-ing out” BlackBerry by employees who favor other smart phone brands.   BlackBerry’s below average scores for brand momentum, a forward looking brand metric, suggest that unless they find a way to reinvigorate, they can expect further deterioration.

Brands of the Year

Within each respective category, the strongest brand rose to the top and based on their Equity Score, brands were ranked in ascending order.  This year, 127 brands became a “Brand of the Year.”

Highest Ranked Brands in Each Award Category

Category

Award Name

Brand

Airlines Full Service Airline Alaska/ Horizon Airlines
Airlines Value Airline Southwest Airlines
Apparel/Accessories Running Shoe New Balance Running Shoes
Appliances Major Appliances KitchenAid Major Appliances
Appliances Small Kitchen Appliance KitchenAid Small Appliances
Appliances Coffee Maker Keurig Coffee Maker
Automotive Manufacturers Full Line Automotive Honda Vehicles
Automotive Manufacturers Luxury Automotive Mercedes-Benz Vehicles
Automotive Service Centers Auto Service Center Napa AutoCare Center
Automotive Tires Automotive Tire Michelin Automobile Tires
Beer, Wine, Liquor Beer Yuengling Traditional Lager Beer
Beer, Wine, Liquor Light Beer Michelob Ultra Beer
Beer, Wine, Liquor Scotch Whiskey Glenlivet Single Malt Scotch Whisky
Beer, Wine, Liquor Vodka Skyy Vodka
Beverages Bottled Iced Tea Lipton Iced Tea
Beverages Diet Soft Drink Diet Coke
Beverages Soft Drink Coca-Cola
Beverages Coffee Green Mountain Coffee
Beverages Energy Drink SoBe Adrenaline Rush Energy Drink
Beverages Fruit Flavored Drink Juicy Juice
Beverages Fruit Juice Tropicana Juices
Beverages Hot Tea Lipton Teas
Beverages Bottled Water Poland Spring Bottled Water
Beverages Coconut Water Goya Coco Water
Beverages Enhanced Water Glaceau vitaminwater
Beverages Sports Drink Gatorade
Car Rentals Car Rental Enterprise Rent-A-Car
Computer-Related Products Computer Apple Computers
Computer-Related Products Tablet Computer Apple iPad (Tablet)
Computer-Related Products E-Readers Amazon Kindle e-reader
Computer-Related Products Printer HP Printing & Imaging
Consumer Electronics Car Audio Bose  In-Vehicle Audio
Consumer Electronics Consumer Electronics Sony Home Electronics
Consumer Electronics Digital Camera Canon Digital Camera
Consumer Electronics GPS Navigation System Garmin Navigation System
Cruise Line Cruise Line Royal Caribbean International
Entertainment/Recreation Gaming Platform Nintendo Wii
Entertainment/Recreation Movie Studio DreamWorks Movie Studio
Financial Services/Insurance Insurance AAA-American Automobile Insurance
Financial Services/Insurance Investment ING DIRECT
Financial Services/Insurance Payment Card Visa
Financial Services/Insurance National Bank Chase Bank
Financial Services/Insurance Super Regional Bank BB&T Bank
Foods Chocolate Candy Hershey’s Kisses Chocolate Candy
Foods Non-Chocolate Lifesavers Candy
Foods Gum Extra Gum
Foods Premium Chocolate Ghirardelli Chocolate
Foods Cookies Oreo Cookies
Foods Energy Bars Clif Energy Bars
Foods Popcorn Orville Redenbacher Popcorn
Foods Salty Snack Lay’s Chips
Foods Yogurt Chobani Greek Yogurt
Government Armed Forces U.S. Marines
Health and Beauty Products Mass-Market Cosmetics Physicians Formula Cosmetics
Health and Beauty Products Prestige Cosmetics Origins Cosmetics
Health and Beauty Products Sun Screen Neutrogena Suncare
Health and Beauty Products Weight-Loss Plan Weight Watchers
Health Care Hospital Dana-Farber Cancer Institute
Health Insurance Health Insurance Blue Cross/Blue Shield
Hotels Economy Hotel America’s Best Value Inn
Hotels Extended Stay Hotel Homewood Suites by Hilton
Hotels Full-Service Hotel Marriott Hotels
Hotels Luxury Hotel W Hotels
Hotels Mid-Market Hotel Holiday Inn Hotels & Resorts
Household Products Carpet Shaw Carpet
Household Products Cookware LeCreuset Cookware
Household Products Everyday Dinnerware Corelle Tableware
Household Products Faucet Kohler Faucets
Household Products Gas Grill Weber Gas Grill
Household Products Household Cleaner Lysol All Purpose Cleaner
Household Products Kitchen Cabinetry Thomasville Cabinetry
Household Products Lawn Mower John Deere Lawn Mower
Household Products Innerspring Mattress Serta Mattress
Household Products Memory Foam Mattress Bodipedic Memory Foam Mattress
Household Products Paint KILZ
Household Products Cat Food Hills Science Diet Cat Food
Household Products Dog Food Cesar Canine Cuisine
Household Products Power Tool Craftsman Tools
Household Products Vacuum Cleaner Dyson Vacuum
Household Products Window Covering Levolor Blinds & Shades
Media Magazine Business Magazine Money Magazine
Media Magazine General-Interest Magazine National Geographic Magazine
Media Magazine Weekly News Magazine The Economist Magazine
Media Magazine Women’s Magazine Real Simple Magazine
Media News service News Service Yahoo News
Media Television TV Network CBS Television Network
Media Television Kids TV PBS KIDS Sprout
Media Television Pay Cable TV Network HBO
Media Television Topical TV Programming History Channel
Media Television TV News The Weather Channel
Media Television Variety TV Programming A&E Television Network
Motorcycles Motorcycle Yamaha Motorcycles
Non-Profit Corp. Animal Welfare Non-Profit Best Friends Animal Society
Non-Profit Corp. Environmental Non-Profit Wildlife Conservation Society
Non-Profit Corp. Health Non-Profit Stand Up To Cancer
Non-Profit Corp. International Aid Non-Profit Food for the Poor
Non-Profit Corp. Social Services Non-Profit American Red Cross
Non-Profit Corp. Disability Non-Profit Goodwill
Non-Profit Corp. Youth Interest Non-Profit Girl Scouts of the USA
Online Organizations Online Auto Shopping Kelly Blue Book (KBB.com)
Online Organizations Online Daily Deal Woot.com
Online Organizations Online Job Search USAJobs.com
Online Organizations Online Travel Service Kayak.com
Other Products Greeting Card Hallmark Greeting Cards
Other Products Motor Oil Pennzoil Motor Oil
Over-the-Counter Products OTC Cold / Allergy Vicks Cold Medications
Over-the-Counter Products OTC Digestive Aid Tums
Over-the-Counter Products OTC Fiber supplement Fibercon
Over-the-Counter Products OTC Laxative Phillips Milk of Magnesia
Over-the-Counter Products OTC Pain Relief Advil Pain Reliever
Over-the-Counter Products OTC Sleep Aid Tylenol PM
Resorts/Attractions Amusement Attraction Disney World
Restaurants Casual Dining Restaurant Panera Bread Restaurant
Restaurants Italian Dining Restaurant Maggiano’s Little Italy Restaurant
Restaurants Quick Service Restaurant Subway Restaurants
Restaurants Coffee & Quick Srvc Restaurant Einstein Bagels
Restaurants Pizza Chain Papa John’s Pizza
Retail Convenience Store Speedway Convenience Store
Retail Department Store Kohl’s Department Store
Retail Luxury Department Store Nordstrom’s Department Store
Retail Drug Store Walgreen’s Drugstores
Retail Value Retail Store Target Stores
Retail Gasoline Gasoline Retail Costco Gasoline
Sports Sport League NFL (National Football League)
Telecommunications Mobile Network Verizon Mobile Network
Telecommunications Mobile Phone Apple iPhone
Telecommunications No-Contract Mobile Carrier Verizon Wireless (no contract wireless ph)

Harris Poll ®EquiTrend® methodology

A sample of 38,529 U.S. consumers ages 15 and over were surveyed online by Harris Interactive from January 31 through February 20, 2011 and the survey took an average of 40 minutes to complete.  The sample was from the Harris Interactive online panel of respondents, a multimillion-member database consisting of cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys.  The total number of brands rated was 1,529.  Each respondent was asked to rate a total of 40 randomly selected brands.  Each brand received approximately 1,000 ratings.  Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online.  This is the same precision weighting approach Harris has used to become the leading online polling organization when calling elections.

Google Summer Job Openings

It’s only Spring Break for most college students, but summer vacation will be here before you know it. Instead of getting stuck babysitting your little sister or mowing your neighbor’s lawn, apply for Google Summer of Code and spend the summer of 2012 earning money writing code for open source projects.

Google Summer of Code is a global program that gives university students a stipend to write code for open source projects over a three month period. Accepted students are paired with a mentor from the participating projects, gaining exposure to real-world software development and the opportunity for future employment in areas related to their academic pursuits. Best of all, more source code is created and released for the use and benefit of all.

For the past ten days, interested students have had the opportunity to review the ideas pages for this year’s 180 accepted projects and research which projects they would like to contribute to this year. Now is your chance to apply for this great opportunity! Submit your proposal to the mentoring organizations via the Google Summer of Code program website from today through Friday, April 6 at 19:00 UTC.

15-Year-Old Founder of Online E-Reuse Business Named Next Teen Tycoon by VerticalResponse

From the Bay Area to New York, online startups to pop-up shops, there is an entrepreneurial spirit that’s sweeping across the country – and it doesn’t discriminate by age.

Building on this spirit, VerticalResponse announced the three winners of its “Next Teen Tycoon” online video competition. The company – a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing – launched the national contest in mid-January with the goal of advancing teen entrepreneurship. It drew nearly 40 video entries from teens all over country hoping for a chance to win prizes totaling $10,000.

“At VerticalResponse, we’re all about helping small businesses succeed, no matter how young the owner,” said Janine Popick, CEO of VerticalResponse and one of the contest judges. “At a time when we still don’t know what the economy will be like tomorrow, it is so inspiring to see these enterprising teens take charge of their own future. All of our contestants should be proud.”

Eleven finalists were chosen via public online voting, and a panel of judges selected the grand-prize and two second-place winners from the finalist pool.

Grand Prize: iReTron – New Uses for Old Gadgets

Fifteen-year-old Jason Li, founder of iReTron, nabbed the grand prize and will receive $4,000 in “seed money” to grow the business, as well as a free trip to attend the 2012 TEDxTeen conference in New York. iReTron encourages people to turn in their old cellphones and other electronic devices for cash. The devices are then sold abroad, where there is still a demand. View the teen entrepreneur video by iReTron here.

“I started iReTron with the hopes of creating a way for everyone to help the environment,” said Jason, a sophomore at Saratoga High School in Los Gatos, Calif., near San Francisco. “We made our public debut at the Green Festival in San Francisco last year, where I spoke in front of 500 people. We’ve completed more than 500 transactions so far. We’re working with high schools, colleges and other companies to let people know it’s easy to be green.”

Second Place: a1000x – Showcasing Artists for a Cause

As a second-place winner, 16-year-old Jack Uesugi of Wahiawa, Hawaii, will receive $2,000 to help grow his business, a1000x (a Thousand Times). a1000x partners with local artists and helps market their designs while participating in social entrepreneurship. The company prints, sells and promotes limited-edition clothing and other merchandise featuring these designs, and a portion of all profits goes toward social causes. View the teen entrepreneur video by a1000x here.

“We’re called a Thousand Times because whatever you do in life, you want to do it big. You want to do it a thousand times better and put a thousand times more effort into it,” said Jack, a junior at Island Pacific Academy. “You’ll find that in the end, you’ll get the same in return.”

Second Place: StudioVictus – One-Stop Shop for Multimedia

Four high school seniors from Destrehan, La., near New Orleans, also will receive $2,000 to help further their multimedia company, StudioVictus. Co-founders Austin Bergeron, Matt Duhe, Joe Solito and Joshua Stoker officially launched the business in November and offer a variety of services such as photography, Web design, videography, graphic design and app design. The company recently designed the official New Orleans Hornets mobile app, and works with a growing number of local businesses. View the teen entrepreneur video by StudioVictus here.

“With the seed money, we plan to make huge investments in our company,” said Joshua, who attends Destrehan High School along with his three co-founders. “Company work shirts for professionalism on the jobsite, business cards and other advertisements to promote our company, a studio lighting kit for our photography work, and some money for Web hosting.”

Finalist Prizes and Judges

All 11 finalists will receive two best-selling books, “Your Starting Point for Student Success” by America’s top young speaker, Arel Moodie, and “Entrepreneurship” by Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE).

Both Moodie and Mariotti also served as contest judges, alongside Daniel Brusilovsky (CEO/founder of Teens in Tech Labs); John Jantsch (small business consultant and founder of Duct Tape Marketing); Janine Popick (CEO of VerticalResponse); Ramon Ray (small business expert and editor of SmallBizTechnology.com); and Nicole Marie Richardson (executive editor at Inc.com).

“For 30 years, I’ve been working with schools and teaching young people how to run a business, and I think we are truly at an incredible time when it comes to youth entrepreneurship,” said NFTE founder Mariotti, whose organization holds several competitions per year including the World Series of Innovation and Elevator Pitch Challenge. “The students in the VerticalResponse contest have the motivation and courage to act on an idea and make it happen, and that’s a large part of what being an entrepreneur is all about.”

To view all 11 contest finalists, visit http://www.verticalresponse.com/TeenTycoon.

February 2012 U.S. Search Engine Rankings

comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in February with 66.4 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 15.3 percent (up 0.1 percentage points) and Yahoo! Sites with 13.8 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.

comScore Explicit Core Search Share Report*
February 2012 vs. January 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Jan-12 Feb-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.2% 66.4% 0.2
Microsoft Sites 15.2% 15.3% 0.1
Yahoo! Sites 14.1% 13.8% -0.3
Ask Network 3.0% 3.0% 0.0
AOL, Inc. 1.6% 1.5% -0.1

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.6 billion explicit core searches were conducted in February, with Google Sites ranking first with 11.7 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.4 billion, Ask Network with 535 million (up 2 percent) and AOL, Inc. with 266 million.

comScore Explicit Core Search Query Report
February 2012 vs. January 2012
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Jan-12 Feb-12 Percent Change
Total Explicit Core Search 17,804 17,588 -1%
Google Sites 11,786 11,673 -1%
Microsoft Sites 2,707 2,684 -1%
Yahoo! Sites 2,506 2,430 -3%
Ask Network 527 535 2%
AOL, Inc. 277 266 -4%

“Powered By” Reporting

In February, 68.6 percent of searches carried organic search results from Google (versus 68.4 percent in January) while 26.2 percent of searches were powered by Bing (versus 26.5 percent in January).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Facebook Launches Interest Lists

Lists on Facebook are a great way to organize your friends and focus on the people who matter most. Starting today, you also have interest lists—a whole new way to keep up with stuff you care about and tidy up your experience on Facebook.

Interest lists can help you turn Facebook into your own personalized newspaper, with special sections—or feeds—for topics that matter to you. You can find traditional news sections like Business, Sports and Style or get much more personalized—like Tech News, NBA Players, and Art Critics.

Interest Lists Product Screenshot
Interests feature public figures and Pages related to a particular topic, and are put together by people like you. The top stories from each interest appear in your news feed so you can scan interesting headlines or click through to read more posts.

Interest Lists Product Screenshot

In the coming weeks, you’ll see the Add Interests link in your left-hand bookmarks. When you do, you can subscribe to lists on almost any topic. For example:

  • If you love football, subscribe to the NFL Teams interest list for a gridiron-focused feed. No need to check on each team in the NFL, your favorite athletes’ profiles, and ESPN.
  • If you’re into politics, subscribe to the 2012 US Presidential Candidates interest list to see updates from all the campaigns, or get posts from major newsoutlets like CNN, Fox, MSNBC, and the Wall Street Journal.

Don’t see a list for one of your interests? Make your own lists to organize your favorite content or help others discover new topics. Just go to the Interests page, and click Create List. Choose to let others subscribe to your new list, or keep it private.