On the heels of recent successes with the distribution of both proprietary and acquired content through its Genius Distribution Network (GDN), Genius Brands International, Inc. (otcqb:GNUS) today announced it is pursuing distribution opportunities from third-party content owners to fill its growing pipeline to retailers in multiple traditional and digital distribution channels.
Genius Brands’ GDN is a vast distribution network established on the distribution of the Company’s flagship Baby Genius(R) brand of products as well as its growing portfolio of other branded content. GDN consists of major retailers, traditional national distributors and global digital distributors.
In addition to the Company’s successful track record with distributing the Baby Genius(R) brand, GDN has also established a strong foothold in traditional third-party distribution with sales of a number of DVD and game titles in 2010 and 2011.
Genius Brands is also making inroads in the direct-to-consumer arena. In 2011 the Company launched a successful Groupon promotion for selling its Baby Genius(R) DVDs and CDs. The ongoing promotion, which continues into 2012, generated approximately 30 million impressions and served to establish a new online distribution channel for the Company. In addition to Groupon, Genius Brands currently sells its products through promotions on Living Social and several other popular one-day sale websites.
To spearhead further growth in the direct-to-consumer arena, Genius Brands appointed Denise Kovac as Marketing Director in February 2012. A recognized leader in the direct response industry, Kovac launched the first direct response marketing campaign for Baby Genius(R) DVDs and CDs. The campaign coincided with the launch of a new Baby Genius(R) website created to facilitate quick fulfillment of orders generated by the TV spots for a broad collection of Baby Genius(R) DVDs, CDs, books and toys.
In the digital arena, Genius Brands has released its first two apps for iOS and will soon be announcing the Company’s expansion into additional digital platforms.
“GDN is the latest extension of a distribution network which our management team has been known for since the 1990s. We are excited to be building upon the Genius Distribution Network and invite other brands to tap into our expertise and success on the retail front,” said CEO Klaus Moeller.