Alabama Tourism Launches 100 Alabama Road Trips

Alabama Tourism today launched a three year campaign, “100 Alabama Road Trips” with the release of the first 10 trips. The campaign focuses on driving itineraries that travelers can experience over two or three days. The initial itineraries are now live on the tourism website and each is numbered, www.Alabama.travel. Other trips will continue to be added throughout the first year of the campaign.

The first 10 trips include the BCS Championship tour, Eagle watching on Lake Guntersville, a romantic getaway to Mobile, Selma to Montgomery Civil Rights history, spring break at the beach, a walking tour of downtown Birmingham, Huntsville’s Space & Rocket Center, Montgomery’s history tour, bird watching on the coast and the To Kill A Mockingbird tour in Monroeville. A few upcoming trips will include a Girlfriends Getaway on the Eastern Shore, family fun in Sylacauga, golfing in Alabama, music in the Shoals and Gulf Coast adventures.

Road Trip Alabama

 

“Road Trips” is also the theme for the 2012 Vacation Guide. Pages six and seven of the guide provides a sneak peek at the campaign. The cover of the publication is of a 1953 baby blue Cadillac, much like the one Hank Williams owned, parked on a pier at Lake Guntersville. The car will be used as a symbol and logo for the road trips campaign. The Cadillac is in tourism’s television commercials that are currently airing on television  stations across the U.S. The car will also be used around the state at events and festivals throughout the three year campaign.

“We wanted to make it easier for travelers to plan their trip so we came up with 100 itineraries. There’s something for everyone,” said tourism director Lee Sentell. “If you’re planning a trip to the beach, we have an itinerary for that, or a trip to experience the small towns of Alabama, we’ve got that too.”

The 164-page vacation guide provides travelers with information on hotels, restaurants, campgrounds, tourism associations, state parks, golf courses, attractions, trails and museums.

Each region of the state is highlighted and provides articles on the attractions, places to stay and events in the areas. Articles include “100 Great Alabama Road Trips” on pages 6-7, shopping for treasures in Alabama on page 13, Civil Rights history on pages 14-15, Alabama’s chefs, farms and restaurants on pages 16-25, and golf begins on page 26. Articles on each of the four regions of the state along with things to do begin with the north region on page 37. Each regional article includes a map of the area with the road trip blue Cadillac icon.

Travelers can pick up copies of the vacation guide at each of the eight Alabama Welcome Centers, by calling 1.800.ALABAMA or by requesting online at www.alabama.travel. Compass Marketing of Gulf Shores publishes the vacation guide.

January 2012 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrixservice showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
January 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 181,115 39,995,849 1,354.7
Google Sites 151,989 18,633,743 448.7
VEVO 51,499 716,608 62.2
Yahoo! Sites 49,215 538,260 57.4
Viacom Digital 48,104 507,046 58.0
Facebook.com 45,135 248,941 22.0
Microsoft Sites 41,491 558,017 51.3
AOL, Inc. 40,991 419,783 51.4
Hulu 31,383 877,388 189.0
Amazon Sites 27,906 86,705 19.7
NBC Universal 27,096 95,034 17.2

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 5.6 billion video ads in January, with Hulu delivering the highest number of video ad impressions at 1.4 billion. Adap.tv ranked second overall (and highest among video ad exchanges/networks) with 652 million ad views, followed by BrightRoll Video Network with 598 million, Tremor Video with 580 million and Specific Media with 398 million. Time spent watching video ads totaled more than 2.3 billion minutes during the month, with Hulu delivering the highest duration of video ads at 540 million minutes. Video ads reached 47 percent of the total U.S. population an average of 38 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 43, while ESPN delivered an average of 20 ads per viewer.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
January 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 5,558,261 2,329 38.4 47.3
Hulu 1,446,618 540 43.1 11.0
Adap.tv 651,531 395 10.8 19.8
BrightRoll Video Network** 598,353 370 6.1 32.3
Tremor Video** 580,302 314 12.6 15.0
Specific Media** 397,941 187 5.6 23.2
Auditude, Inc.** 386,702 151 9.7 13.1
Microsoft Sites 385,581 149 11.2 11.2
SpotXchange Video Ad Marketplace** 356,755 207 10.3 11.3
ESPN 343,801 131 20.0 5.6
Viacom Digital 286,024 123 12.8 7.3

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.
**Indicates video ad network
†Indicates video ad exchange

Top 10 YouTube Partner Channels by Unique Viewers

The January 2012 YouTube partner data revealed that video music channels VEVO (50.6 million viewers) and Warner Music (29.7 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 23.8 million viewers, followed by Maker Studios Inc. with 12.5 million, FullScreen with 11.6 million and Big Frame with 8.2 million. Among the top 10 YouTube partners, VEVO demonstrated the highest engagement (62 minutes per viewer) and highest number of videos viewed (696 million), while Machinima exhibited the second highest engagement (60 minutes per viewer) and number of videos viewed (347 million).

Top YouTube Partner Channels* Ranked by Unique Video Viewers
January 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 50,563 695,947 61.8
Warner Music @ Youtube 29,718 187,672 27.5
Machinima @ YouTube 23,799 347,380 60.4
Maker Studios Inc. @ YouTube 12,505 135,301 47.4
FullScreen @ YouTube 11,579 50,292 17.6
Big Frame @ YouTube 8,167 42,106 18.8
BroadbandTV @ YouTube 8,016 29,695 15.8
Bigpoint @ YouTube 7,864 43,146 21.1
Blizzard @ YouTube 7,572 13,021 4.1
Demand Media @ YouTube 7,296 19,804 9.4

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from January 2012 include:

  • 84.4 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

UPlanMe Launches Smart Calendar Website Making Event Discovery Simple

UPlanMe, Inc. announces launch of UPlanMe , a “smart-calendar” site that provides consumers of all ages with personalized event suggestions, specials and incentives, based on their interests, directly to their UPlanMe calendar. The site, launching in conjunction with New York Social Media Week, was created as a one-stop solution for consumers to stay informed about events in sports, music, nightlife, dining, shopping, television, and more.

Sean Barkulis, Co-Founder and CEO of UPlanMe, said, “We are excited to launch this smart-calendar platform to help consumers discover fun and exciting relevant events. Currently, there is no single, all-inclusive place where people can go to be informed of upcoming events, specials and incentives tailored specifically to their interests. Existing methods require consumers to seek-out and find relevant events whereas UPlanMe brings those personalized events directly to users’ UPlanMe calendar.”

UPlanMe also provides national brands and local businesses with a free and simple way to communicate their specials and events directly to their consumers. Co-Founder and President Brian Kantor said, “We have already seen significant traction from a host of national brands and local businesses across a range of categories looking to provide their customers with access to their schedules, specials, exclusive previews, and ticket pre-sales.” Brands such as SummerStage, Thompson Hotels’ “Gild Hall,” Los Angeles’ Arcade Boutique and Chicago’s Vintage 338 are actively managing their brand calendars with upcoming events.

UPlanMe partners with Medea Vodka, Radeberger, and SummerStage for their official New York City launch party, on February 15th at Pranna, during New York Social Media Week.

About UPlanMe, Inc.
UPlanMe is a “smart-calendar” platform that provides users with personalized event suggestions, specials and incentives based on their interests in sports, music, dining, nightlife, shopping, entertainment and more, direct to their UPlanMe calendar. As users “unlock” or opt-into their favorite brands, their UPlanMe calendar populates with each brands’ scheduled events. There is no cost for users or brands and businesses to sign-up and begin filling their UPlanMe calendars with events.

January 2012 U.S. Search Engine Rankings

comScore a leader in measuring the digital world, today released its monthly comScore qSearchanalysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in January with 66.2 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 15.2 percent (up 0.1 percentage points) and Yahoo! Sites with 14.1 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report*
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Dec-11 Jan-12 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 65.9% 66.2% 0.3
Microsoft Sites 15.1% 15.2% 0.1
Yahoo! Sites 14.5% 14.1% -0.4
Ask Network 2.9% 3.0% 0.1
AOL, Inc. 1.6% 1.6% 0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.8 billion explicit core searches were conducted in January, with Google Sites ranking first with 11.8 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.5 billion, Ask Network with 527 million and AOL, Inc. with 277 million.

comScore Explicit Core Search Query Report
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Dec-11 Jan-12 Percent Change
Total Explicit Core Search 18,235 17,804 -2%
Google Sites 12,019 11,786 -2%
Microsoft Sites 2,750 2,707 -2%
Yahoo! Sites 2,647 2,506 -5%
Ask Network 531 527 -1%
AOL, Inc. 287 277 -3%

U.S. Total Core Search

Google Sites accounted for 66.2 percent of total core search queries conducted (up 0.1 percentage points), followed by Yahoo! Sites with 16.0 percent and Microsoft Sites with 13.8 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

comScore Total Core Search Share Report*
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Total Core Search Share (%)
Dec-11 Jan-12 Point Change
Total Core Search 100.0% 100.0% N/A
Google Sites 66.1% 66.2% 0.1
Yahoo! Sites 16.2% 16.0% -0.2
Microsoft Sites 13.8% 13.8% 0.0
Ask Network 2.6% 2.6% 0.0
AOL, Inc. 1.4% 1.4% 0.0

* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.

Americans conducted nearly 20 billion total core search queries in January. Google Sites ranked first with 13.2 billion searches, followed by Yahoo! Sites with 3.2 billion and Microsoft Sites with 2.8 billion.

comScore Total Core Search Query Report
January 2012 vs. December 2011
Total U.S. – Home & Work Locations
Source: comScore qSearch
Core Search Entity Total Core Search Queries (MM)
Dec-11 Jan-12 Percent Change
Total Core Search 20,525 19,975 -3%
Google Sites 13,560 13,218 -3%
Yahoo! Sites 3,318 3,191 -4%
Microsoft Sites 2,829 2,761 -2%
Ask Network 531 527 -1%
AOL, Inc. 287 277 -3%

“Powered By” Reporting

In January, 68.4 percent of searches carried organic search results from Google (vs. 68.1 percent in December) while 26.5 percent of searches were powered by Bing (no change vs. December).

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Mobile Chocolate Festival February 4th

Mobile-Chocolate-Festival-2012.png

The Mobile Chocolate Festival, a celebration of all things chocolate, will be held at the Mobile Civic Center Expo Hall on Saturday February 4, 2012 from 10:00 a.m. until 4:00 p.m., with all proceeds to benefit Penelope House. The 4th Annual Mobile Chocolate Festival will feature vendors offering samples of their chocolate-related products as well as selling their products and gift certificates- vendors vary from having chocolate-themed wares to succulent confections to jewelry to bath and body products. Also featured: Children’s Area, Mobile Fixture Demonstration Area, Chocolate Challenge (professionals, amateurs, and youth divisions), Project Yum Way (students and aspiring designers participate in a fashion display of chocolate inspired fashions made from chocolate candy wrappers, etc), Chocolate Martini Tasting , Cupcake Booth, Chocolate Milk Mustache Booth and more. Admission is free for children 13 & under; Seniors 65 & above $2.00; General admission $3.00. Call for more details (251-342-2809) or visit www.mobilechocolatefestival.com . All proceeds benefit Penelope House which provides emergency shelter and services to victims of domestic violence.

Location:

Mobile Civic Center
401 Civic Center Dr
Mobile, AL 36602

Contact:

Tonie Ann Torrans
251-342-2809
tonieannt@penelopehouse.org

Alabama Tourism Celebrates The Year of Food in 2012

If you own a business or restaurant in Alabama you may want to contact the Alabama Department of Tourism to see how you can participate in their Year of Food 2012 Celebration Events.  Your local CVB, Chamber of Commerce, and the Alabama Department of Tourism are great partners for you to associate with.

Year of Food Website 2012. foods

The Alabama Tourism Department will kick off its 2012 campaign, The Year of Alabama Food, on January 27, during the FoodBlogSouth event in Birmingham. The event is a conference for food writers, bloggers and photographers. The website, www.yearofalabamfood.com, launched Monday.

The tourism campaign will focus on award-winning chefs, farm-to-table, fresh gulf seafood and popular foods grown or made in Alabama. Some of the local food includes Belle Chevre Cheese from Elkmont, Conecuh sausage, Slocomb tomatoes and Dothan peanuts. This is the second food campaign by the tourism department, the first was in 2005 and received the award for best state tourism marketing campaign by the National Council of State Tourism Directors.

As part of the year of food, the tourism department will hold a statewide “Restaurant Week” August 17-26 during which locally owned and operated restaurants will be able to showcase their dishes by offering meals at a discount.

Tourism will also promote nearly 400 food festivals across the state and will create a new BBQ Trail, in addition to an updated “100 Dishes to Eat in Alabama Before You Die” brochure.

“Food is popular with everyone and it has been one of our most successful campaigns. It was time to bring it back, but this time we want to highlight local food and our great chefs,” said tourism director Lee Sentell. “We have several new things planned for 2012 that we feel will showcase the best in food that Alabama has to offer.”

Food Festivals in the Alabama Calendar of Events

Visitors wishing to discover the local flavor of Sweet Home Alabama are invited to enjoy any of the more than 375 annual food festivals and events hosted by cities and towns across the state. Moon pies and mayhem set the stage for Mobile’s Mardi Gras celebration in February. Moulton celebrates the state’s agricultural heritage during the Chicken and Egg Festival in April. A smorgasbord of Southern goodness awaits visitors during the Slocomb Tomato Festival in June and the Russellville Watermelon Festival in August.

In September, Pinson hosts the Butterbean Festival and Tuskegee pays homage to scientist George Washington Carver during the Carver Sweet Potato Festival in October. The Break’N Bread/ Birmingham Food & Wine Festival is at Pepper Place Railroad Park in October. The National Shrimp Festival is held each October on the white sand beaches of Gulf Shores, and a barbecue competition highlights the Christmas on the River celebration in Demopolis in December. A complete list of 2012 food festivals and other events can be found online by visiting www.alabama.travel.  They will also be featured in the printed 2012 Alabama Calendar of Events available at the state’s eight welcome centers.

Celebrate Alabama Chefs and Award-Winning Restaurants

Travelers can discover the best in fine dining and country cooking restaurants in the South when they visit Chef Frank Stitt’s Highlands Bar and Grill and Chris and Idie Hastings’ Hot and Hot Fish Club in Birmingham, Martin’s Restaurant in Montgomery, Arricia Italian Trattoria & Bar in Auburn, and True in Mobile, which is owned and operated by renowned Chef Wesley True. Learn how Lucy Buffett, owner of Lulu’s in Gulf Shores, and other restaurateurs around the state are bringing the farm to the table to enhance your dining experience.

The popular “100 dishes to eat in Alabama before you die” brochure is being updated to include fresh menu selections and great local culinary destinations not previously featured. “We are excited about spotlighting lesser-known restaurants while continuing to showcase Southern classics, such as The Bright Star in Bessemer, named an American Classic by the James Beard Award Foundation,” said Sentell.

Tourism will also create a new BBQ Trail brochure that will list restaurants, joints and local chains. Some of the featured BBQ will include Big Bob Gibson’s n Decatur, SAW’s in Homewood, Full Moon, Jim N Nick’s and icons like Dreamland in Tuscaloosa and Golden Rule in Birmingham.


Visit Local Farmers Markets and Wineries

In addition to enjoying exciting food festivals and discovering great places to dine, Alabamians and visitors alike are encouraged to get off the interstates and major thoroughfares for a visit to local farms, farmers markets, and wineries. Visit any one of 135 state farmers markets and roadside stands. Sample the goat cheese crafted by Belle Chevre in Elkmont. Enjoy jellies and jams, produced by the folks in Alabama’s Black Belt and sold through places like Black Belt Treasures in Camden.

Discover the Alabama Wine Trail, featuring more than a dozen farm wineries, and explore culinary destinations such as Butlers Mill Restaurant in Graham and Rikard Mill near Monroeville, where you can watch cane syrup being made the old-fashioned way. To learn more about Alabama culinary destinations, visit www.alabama.travel to request free copies of the Alabama Vacation Guide and “100 dishes to eat in Alabama before you die” brochure.

The logo for the 2012 food-themed campaign, a tasty green tomato on a spoon, will be featured in print and television ads throughout the year and a dedicated website, www.yearofalabamafood.com, will launch in mid-January to showcase the local flavor that is uniquely Alabama.

For more information about the Year of Alabama Food visit www.yearofalabamafood.com.

 

Flu Etiquette 101

Flu Facts and Etiquette

During flu season, when fever, aches, and chills hit, it is easy to forget one’s manners. A recent survey of more than 1,000 Americans found that nearly two-thirds (64%) of those who had influenza in the past three years admit to being “That Guy,” who despite experiencing flu symptoms, continues to go about his/her daily activities.

As part of its “Are You That Guy?” influenza education campaign, the National Foundation for Infectious Diseases (NFID) is partnering with the Emily Post Institute to remind Americans to do the responsible thing during flu season and practice behavior that will help limit the spread of influenza, a highly contagious virus. The campaign also reminds Americans to see a doctor quickly if flu strikes. The campaign offers flu etiquette tips for managing common situations where the flu virus might be shared from one person to another, such as shaking hands during a business meeting, over a family dinner, or when faced with a fellow airplane traveler who is showing signs of flu.

“Most of us try our best to be considerate and do the right thing,” said Anna Post, great-great-granddaughter of Emily Post and co-author of the 18th edition of the Emily Post’s Etiquette book. “While people recognize that the flu virus spreads easily, they admit to tossing proper etiquette aside when they have the flu.”

The survey found that while a majority (81%) agree that a person with the flu should cancel social obligations when she or he is sick, two-thirds (64%) of those who had the flu in the past three years admit to being “That Guy,” who despite experiencing flu symptoms, continued to go about his/her daily activities.

“Every year, millions of Americans get the flu. We are all personally responsible for controlling its spread,” says Susan J. Rehm, M.D., NFID medical director. “The CDC recommends flu vaccine as the first and most important step in preventing influenza, as well as good hygiene and seeing a doctor for possible treatment with prescription flu medicines if symptoms arise. It’s important to know the symptoms of the flu so individuals can visit a doctor quickly to get properly treated before they risk spreading it to others.”

Only one-third (36%) of people surveyed would call their doctor if they thought they had the flu. Influenza is a highly contagious viral infection of the nose, throat, and lungs. Influenza occurs most often in the late fall, winter, and early spring. Flu is a serious infection which is associated, on average, with more than 200,000 hospitalizations, thousands of deaths every year in the U.S. and substantial medical costs.

“No one wants to be ‘That Guy’ who spreads the flu to family, friends, or colleagues,” said Post. “Knowing how to politely cancel an event you’re hosting or how to avoid shaking your client’s hand because you’re sick can be difficult and potentially awkward.  By following appropriate flu etiquette, we can all play a role in preventing the spread of the flu virus.”

The survey found nearly four out of 10 Americans (37%) are uncomfortable telling “That Guy” that he/she is sick and should stay away from others. The Emily Post Institute recommends the following flu etiquette tips to handle common situations with social grace:

  • In the workplace: If you have flu symptoms at work, let your boss know right away that you need to get to the doctor. Just let him or her know, “I don’t feel well—I need to see a doctor. I think I might have the flu.” Better to have others pitch in while you’re gone than risk others on your team becoming sick.
  • In social situations: Normally it would be rude to cancel on a dinner party or big event at the last minute, but if you’re sick, call with your regrets and instead, go see your doctor.
  • Air travel: It’s tough to point out someone’s behavior mid-flight with hours left to go. However, flu is highly contagious. If there’s no other seat available, consider saying, “I can see you’re not feeling well—would you mind covering your mouth when you cough? Thanks.” Most people when prompted are eager to show good manners and do the right thing.

The Are You That Guy? influenza education campaign and survey are supported by Genentech, a member of the Roche Group.

You can also track flu outbreaks in their region and receive alerts about flu in their communities by visiting www.FluFACTS.com and using the Flu Tracker or by downloading a free Fight the Flu iPhone app www.FluFACTS.com/iphone-app.jsp.

Survey Background
The survey was conducted through ORC International’s Online CARAVAN survey between October 10 and 12, 2011. The findings are based on a national sample of 1,044 consumers, 18 years of age or older. Responses were weighted by five variables including age, sex, geographic region, race and education to ensure reliable and accurate representation of the total U.S. population 18 years of age or older.

About the National Foundation for Infectious Diseases (NFID)
NFID is a non-profit, tax-exempt (501c3) organization founded in 1973 and dedicated to educating the public and healthcare professionals about the causes, treatment, and prevention of infectious diseases. Visit www.nfid.org for additional information.

Baskin Robbins Announces Winner of Its Online Flavor Creation Contest

Thousands of ice cream enthusiasts throughout the country competed to be named the winner of Baskin-Robbins’Second Annual Online Flavor Creation Contest. After tallying the online votes, Baskin-Robbins today announced that Kelsey Lien of Santa Clarita, California has won the Online Flavor Creation Contest with her innovative ice cream submission, “Nutty Cream Cheese Brownie.”

“Nutty Cream Cheese Brownie,” the November 2012 Flavor of the Month, is a flavorful combination of chocolate fudge ice cream swirled with a cream cheese ribbon, combined with walnuts and fudge brownie pieces. To celebrate her winning flavor, Kelsey visited Baskin-Robbins’ corporate headquarters in Canton, Massachusetts on January 31, where she worked alongside the Baskin-Robbins’ culinary team to create the very first batch of her new flavor.
“On behalf of everyone at Baskin-Robbins, we are happy to congratulate Kelsey Lien on creating such a fun and delicious new ice cream flavor,” said Dan Wheeler, Baskin-Robbins U.S. Vice President of Brand and Field Marketing. “This year, we received an incredible number of inspired Online Flavor Creation Contest submissions and we are thrilled to see so many ice cream fans getting involved in not only entering the contest, but also participating in the voting process.”
“All of the flavors created sounded delicious, which makes being chosen as the contest winner even more of an honor,” said Kelsey Lien, a student at University of California, Irvine, whose area of study is economics and public health. “‘Nutty Cream Cheese Brownie’ was inspired by my love of baking and is meant to bring family, friends and loved ones together to enjoy a modern twist on the traditional brownie. I’m very excited to share my flavor creation with ice cream lovers everywhere when it debuts this November in Baskin-Robbins stores nationwide.”
The Online Flavor Creation Contest began in October 2011 and asked consumers to mix and match their own ingredients to create a signature ice cream flavor from 31 base flavors, a variety of ribbons such as fudge and peanut butter and a copious amount of mix-ins including candy pieces and cookies. Ice cream fans voted for their top 10 favorite flavors and chose the winning flavor, “Nutty Cream Cheese Brownie.” For more information on the contest, please visit http://baskinrobbins.com/flavorcontest/.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin’ Brands Group, Inc. (NASDAQ: DNKN). For further information, visit www.baskinrobbins.com.