Facebook Announces Messaging updates for iPhone and a new look for iPad

Today we’re announcing an update to the Facebook app for iPhone and iPad with new features in private messages.

Chat heads
Now you can keep chatting even when you’re doing other stuff on Facebook, like checking your News Feed. Tap chat heads to reply, drag them around, or flick them down to close.

facebook new look 2013 mybeachapps

Stickers
Tap the smiley to add stickers to your messages. Get more stickers in the Sticker Store – just tap the basket.

facebook new look 2013 mybeachapps

A new look for iPad
Facebook is also rolling out the improvements to News Feed they announced in March. The biggest change is on iPad, where you’ll see brighter, more beautiful stories.

facebook new look 2013 mybeachapps

How to get the update
This update to Facebook for iOS will be available later today in the App Store. Chat heads and stickers on the Facebook app for iPhone will roll out fully over the next few weeks.

Facebook, Attorneys General Announce Online Safety Campaign

Below is the Announcement from Facebook regarding their new Online Safety Campaign.

At Facebook, we work hard to make sure people understand how to control their information and stay safe online. The most important components of this approach are a real name culture, where people’s actions are tied to their identity; a set of ubiquitous reporting features, including social reporting tools; specific privacy settings for minors; and state of the art law enforcement tools.

Underpinning all of this is a well-informed community. That’s why we’re thrilled to partner with the National Association of Attorneys General (NAAG) to launch a new consumer education program today designed to provide teens and their parents with tools and tips to manage their privacy and visibility both on Facebook and more broadly on the Internet.

The campaign consists of a few elements, all of which will be available on the Facebook Safety page:

• “Ask the Safety Team Video” series. Over the past few years, we have traveled around the country, teaching educators, parents and teens how to safely use our service. We’ve created a video series from our safety team that answers the questions we’re asked most during this events.
• “What You Can Do to Control Your Information,” a tip sheet that offers the 10 top tools to control your information on Facebook.
• State-specific public service announcements with participating attorneys general and Facebook Chief Operating Officer Sheryl Sandberg.

NAAG President and Maryland Attorney General Douglas F. Gansler announced the new campaign during his Presidential Initiative Summit on “Privacy in the Digital Age” in National Harbor, Md., this morning.

“Teenagers and adults should know there are tools to help protect their online privacy when they go on Facebook and other digital platforms,” Gansler said. “We hope this campaign will encourage consumers to closely manage their privacy and these tools and tips will help provide a safer online experience. Of course, attorneys general will continue to actively protect consumers’ online privacy as well.”

Facebook is excited to be partnering with NAAG and all of the participating attorneys general on this important effort. Together, we hope to ensure that young people make safe, smart, and responsible choices online.

Facebook App Center Launches Today in US

Today Facebook is launching the Facebook App Center to make it easier to find apps you can enjoy with your Facebook friends.

The new Facebook App Center features mobile and web apps, such as Draw Something, Pinterest, and Nike+ GPS, and new apps including Jetpack Joyride, Ghosts of Mistwood, and Ghost Recon Commander.

Discover the Best Apps For You

The Facebook App Center gives you personalized recommendations, and lets you browse the apps your Facebook friends use. It only lists high-quality apps, based on feedback from people who actually use the app.
Facebook App Center Launches Today

Install Mobile Apps

To make it easier to find social apps for mobile, the Facebook App Center is available in the Facebook iOS and Android apps, as well as Facebook.com.

You can send apps you find on your computer to your mobile device using the new “Send to Mobile” feature. If a mobile app requires a download, you’ll be sent to install it from the Apple App Store or Google Play.

Install Mobile Apps Facebook App Center

Easily preview Facebook Social Apps

Every app in the Facebook App Center has screenshots and a detailed description, so you can learn more about it before installing it. It helps you control your privacy by showing the information an app needs and letting you choose who can see your activity on Facebook. If you decide you want to use an app, you can get started directly from the Facebook App Center.

Facebook App Center Pinterest App

Get started

The Facebook App Center will begin rolling out to people in the U.S. today, with more than 600 apps. The Facebook App Center will be available to everyone worldwide in the coming weeks.

Watch a screencast of the Facebook App Center.

Consumers Using Pinterest to Engage With Retailers More Than Facebook, Twitter

One-Third of Smartphone Owners Who Shop Online Share Their Location With Retailers

Never before has social media been so attractive to consumers, literally. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore and The Partnering Group, the visually-appealing social media site Pinterest has become a big player in an even bigger arena, with online U.S. consumers reporting that they already follow an average of 9.3 retail companies on the site, compared to the average 6.9 retailers they follow on Facebook and the 8.5 retailers they track via Twitter. Overall, almost two out of five (38%) online consumers follow retailers through one or more social networking sites.

For retailers engaged in the social media sphere, customizing their approach with social and mobile strategies is leading to social commerce success. The report outlines that as social media continues to grow, retailers are actively evaluating where their customers want them to be. The survey found company blogs, YouTube and Facebook command the majority of consumers’ social activity. In particular, seven in 10 (70%) of those who follow a retailer’s blog click through to the website, and though sometimes overlooked in the overall social media mix, more than two-thirds (68%) of consumers use YouTube to browse and research a retail company.

“Retailers have done a commendable job embracing social media – engaging their customers where it makes sense while keeping their brand relevant, interesting, appealing and exciting on each platform,” said Shop.org Executive Director Vicki Cantrell. “Specifically, Pinterest has given retailers another channel to ‘listen’ to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand ‘spirit’ – a story that customers can then tell again to their friends and family members.”

When it comes to what spurs consumers to follow retailers on social media platforms, the study found that finding good deals is still the leading reason, but that deals and promotions have lost a little bit of their luster. This year, 51 percent say they follow a retailer to get information on deals and coupons, down from 58 percent who said so last year. Four in 10 (43%) say they are looking for product information and 36 percent want to post/read comments about merchandise or services. Additionally, three in 10 consumers who follow retailers via social media say they are actively looking for information about events (34%), current trends and ideas (31%), or photos and videos (30%), such as “how-to’s” and styling ideas, as well as expert opinions (27%).

“There are significant new opportunities for retailers to entice smartphone owners who may be within a few feet of their store — or already in the store — thanks to technology that lets shoppers who want to hear from retailers instantly interact with them,” said Jennifer Vlahavas, Senior Director, comScore, Inc. “And while check-in and store location functionality are already gaining popularity, retailers have just begun to scratch the surface of using location data to better serve their customers. In-store shopping maps and customized shopping lists are a few of the emerging mobile technologies that promise to shape consumers’ future behavior.”

Smartphones Allow “Social Shopping” Experience for Consumers

Smartphone-toting Americans seem to have no qualms about sharing their location with friends and family members through social media channels, and the study finds they are also interested in sharing their location with retailers. One-third (33%) of those who own smartphones say they have shared their location with retailers. Location-based services, such as Groupon Now!, FourSquare and Facebook have effectively helped retailers instantly reach new and existing customers by targeting special offers, discounts and coupons to their mobile devices once they’ve “checked-in.”

“For retailers, the possibilities are endless when it comes to enticing smartphone owners who may be within a few feet of their store or even already in the store, thanks to technology that lets shoppers who want to hear from retailers instantly interact with them,” said Jennifer Vlahavas, senior director, comScore, Inc. “And while check in and store location functionality are already gaining popularity, retailers have only just scratched the surface of using location data to better serve their customers. In-store shopping maps and customized shopping lists are a few of the possibilities that will cater to the consumer.”

The study found that men are more likely than women to share their location with a retailer (40% vs. 25% respectively), and nearly half (46%) of those aged 18-34 say they have shared their location, compared to just two in 10 (22%) of those aged 35-54.

In very different ways, tablets and smartphones are still an integral part of the average person’s shopping experience these days. The survey found those with smartphones are most likely to use their device for social reasons, such as contacting friends and family about products they see and searching for items nearby, while tablets are more likely to be used to make purchases and comparison shop. Specifically, nearly four in 10 (37%) smartphone owners who shop online say they use their smartphone to take pictures of products and more than one-third (34%) said they send the pictures of the products they see to friends. U.S. online consumers surveyed also say they text/call friends/family about specific products while shopping (33%).

About the survey

The 2012 “Social Commerce Study” provides a unique look into the behaviors and attitudes of consumers regarding social media. The study covers consumer shopping activity and engagement via Facebook, Twitter, customer reviews on websites, group-buying sites and location-based social platforms. 1,507 online U.S. consumers participated in the survey which was conducted in March 2012 by comScore, Inc. The survey participants were selected to ensure that results were representative of the demographics of the U.S. online adult consumer. Results were weighted to accurately reflect U.S. demographics.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

The Partnering Group (TPG) is a global strategy and management consulting firm. Our mission is to build sustainable incremental value for leading retailers worldwide. For more than two decades, TPG has helped retail clients address their strategy, marketing, merchandising and supply chain challenges in order to maximize shareholder value. TPG’s ecommerce, omni-channel and digital marketing practice area is led by consultants with hands-on executive experience at retail. Learn more at www.thepartneringgroup.com.

Shop.org, a division of the National Retail Federation, is the world’s leading membership community for digital retail. Founded in 1996, Shop.org’s 600 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It’s where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.

It’s a Social World (Infographic)

Social Shopping 2012 Survey and Infographic


According to a recent Social Shopping Survery done by SteelHouse, Pinterest users are far more likely to purchase items they see posted on Pinterest compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall.

Check out our their latest infographic to see their social shopping findings!

Social Mobile Infographic

 

Facebook Camera Launches

Today, Facebbook is launching Camera, a new mobile app that makes using Facebook photos faster and easier.

See Your friends’ Facebook photos all in one place

When you launch the camera app, you’ll see a feed of just great photos from the people you care about. You can swipe to see more of any album or tap to enlarge an individual photo.

Facebook Camera Launches

Share multiple photos fast

Now you can quickly share multiple photos all at once instead of having to post one at a time to Facebook. Just select the shots you want to share by tapping the check-mark on each photo and then hit post. You’ll have a chance to add a caption, say where you were and tag your Facebook friends before you share on Facebook.

Facebook Camera Launches Share Multiple Photos Fast

It’s also easy to edit photos with new tools like the ability to crop, rotate and add filters to any picture in your camera roll.

How to get Facebook Camera App

Camera will be available for iPhone starting later today. Get a link to the app  sent via sms to your phone or just search for ‘Facebook Camera’ in the App Store.

Facebook Military Tools Launches Today for U.S. Veterans

[iphorm id=1 name=”Contact Us”][iphorm id=1 name=”Contact Us”][iphorm id=1 name=”Contact Us”][iphorm id=2 name=”Advertiser Contact”][iphorm id=2 name=”Advertiser Contact”]Today, Facebook announced new military crisis content, developed in partnership with Blue Star Families and the Department of Veterans Affairs.

Social media use is prevalent throughout military families. Blue Star Families announced their 2012 Annual Survey Results, which showed that more than 90% of respondents reported using some type of social media, of which 86% reported using Facebook daily. The military survey also found the percentage of military family members (for example, military spouses) who have considered suicide (10%) is almost equal to the percentage of service members who have considered suicide (9%).

Because of this, Facebook engineers developed a customized solution to help identify military families and military personnel. In times of need or concern, these groups can find specific information about crisis services for the U.S. military, including the Veterans Crisis Line.

To learn more, read a note on the U.S. Military on Facebook Page or watch a Facebook Talk on May 10 at 3PM EST with representatives from Blue Star Families, Facebook, the Department of Veterans Affairs and the Wounded Warrior Project.

4 Ways Facebook’s Instagram Acquisition Works for Brands

Facebook’s $1 billion acquisition of Instagram is a blessing for brands.

Love the deal or hate it (I’m talking to all you early adopters and hipsters), it is time for brands to start building a strategy for the photo-sharing and story telling application.

Yes, I know—another social media platform to worry about? But unlike with other platforms, this one is plugged into the Facebook community, which is still the largest social media website (one in 13 people on the planet are on it!).

While having a Facebook page is crucial for communicating with consumers, Instagram provides brands the opportunity to communicate with consumers in more in-depth ways. Because Instagram is a delightful, easy and curated application to consume and share (as Pinterest is), it could be a pivotal platform for brands.

Here are four reasons the new Instagram acquisition is good for brands:

  1. Instagram is simple. Take a picture, write a short caption, put a pretty filter on it and you’re done. As Pinterest has proved, less is more. Brands that have photography should upload them to Instagram’s straightforward format. Let your photos on the application do the talking for you, and people will follow and comment naturally.
  2. Visual storytelling is key. New studies are showing that consumers are changing the way we see brands with Facebook’s Timeline. When EyeTrackShop recorded eye movements of participants scanning Timeline, where did eyes gaze first? On the cover photo, especially ones with faces versus objects. Photos are important to tell a brand’s story, and Instagram does it in a beautiful way. Furthermore, consumers engage more when photos are involved. Posts including a photo album, a picture or a video generate about 180 percent, 120 percent and 100 percent more engagement than the average post, respectively.
  3. Brands have found ways to advertise in a nonintrusive way. Brands such as Red Bull and PepsiCo have been on Instagram for a while now, engaging with customers with campaigns, like the “daily awesome” image (Red Bull). The thinking is that if people are taking cool pictures anyway, then why not take pictures of their products. Letting consumers spread the word with their photos through their networks is a much better way to spread your message without inundating them with your ads.
  4. Instagram was made for mobile. With all the complaints of Facebook’s mobile application, Instagram was made for mobile, thus making your brand even more visible on today’s most important touchpoint.

Facebook’s purchase of Instagram really is worth all the hype it has received over the weeks. It’s only a matter of time before brands learn their stories through the photo-sharing application—because a picture really is worth a thousand words (or in this case, a billion dollars).

Melissa Pitts is a marketing intern at gyro. She blogs regularly at Newstaco.com, FlamingTortillas.com and Americas Quarterly. Follow her at @mpittsm

Facebook IPO Price Announced Today at $28 to $35 Per Share.

facebook IPO Price Announced Today 28 to 35 Per Share

Facebook IPO Price

Facebook, founded in 2004 by Mark Zuckerberg,  announced this afternoon the opening price for its initial public offering at $28 to $35 per share. Facebook will offer 157,415,352 shares of Class A common stock in the near future.  At the time of it’s IPO, which could take place within a few weeks, Facebook is on course to become the world’s most valuable U.S. Internet company surpassing current record holder, Google, which was valued at $23 billion when it first went public in 2004.   The Wall Street Journal reported that Facebook would price its shares in the high $20s to mid $30s range, putting the company at a valuation of $85 billion and $95 billion.

Facebook Statement From Their S1 Filing Reads:

“Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares of Class A common stock. We anticipate that the initial public offering price will be between $28.00 and $35.00 per share.”

“We have two classes of common stock, Class A common stock and Class B common stock. The rights of the holders of Class A common stock and Class B common stock are identical, except voting and conversion rights. Each share of Class A common stock is entitled to one vote. Each share of Class B common stock is entitled to ten votes and is convertible at any time into one share of Class A common stock. The holders of our outstanding shares of Class B common stock will hold approximately 96.3% of the voting power of our outstanding capital stock following this offering, and our founder, Chairman, and CEO, Mark Zuckerberg, will hold or have the ability to control approximately 57.3% of the voting power of our outstanding capital stock following this offering.
We have applied to list our Class A common stock on the NASDAQ Global Select Market under the symbol “FB.”  ”

“We are a “controlled company” under the corporate governance rules for NASDAQ-listed companies, and our board of directors has determined not to have an independent nominating function and instead to have the full board of directors be directly responsible for nominating members of our board.”

Facebook S1 Amendment Filing IPO 28 to 35 Per Share

Download the full Amended S1 Facebook Filing Here.

See Facebook Fact Sheet here.

Facebook Antivirus Marketplace Launches Offering Free Security Software Downloads

Today Facebook announced the launch of the Facebook Antivirus Marketplace, developed with Facebook industry partners to enhance protection for people on Facebook.

Antivirus Marketplace Project from Facebook

Microsoft, McAfee, TrendMicro, Sophos and Symantec will augment Facebook’s URL blacklist system with their own URL blacklist databases. The AV Marketplace will also let people download six-month licenses to full versions of anti-virus software at no charge.

Visit the AV Marketplace here. Learn more about the partnership on the Facebook Security Page.