Facebook Antivirus Marketplace Launches Offering Free Security Software Downloads

Today Facebook announced the launch of the Facebook Antivirus Marketplace, developed with Facebook industry partners to enhance protection for people on Facebook.

Antivirus Marketplace Project from Facebook

Microsoft, McAfee, TrendMicro, Sophos and Symantec will augment Facebook’s URL blacklist system with their own URL blacklist databases. The AV Marketplace will also let people download six-month licenses to full versions of anti-virus software at no charge.

Visit the AV Marketplace here. Learn more about the partnership on the Facebook Security Page.

Facebook Announces They Have 901 Million Users

Facebook Announces 901 Million Facebook Users

Facebook Users March 2012

Facebook disclosed on Monday in it’s amended S-1 filing that it has 901 million facebook users as of March 31, 2012, making it very likely that Facebook will pass the 1 billion users mark in the next 6 months.  This is an increase of 33% as compared to 680 million as of March 31, 2011.

Also in Facebook’s amended S-1 filing it states that the Facebook network receives 3.2 billion likes and comments per day and 300 million new photos daily.  Of the 901 million users figure, 526 million Facebook users were described as daily active users in March 2012.  A few other notable mentions from the Facebook amended S-1 Filing are:

  • 488 million people also used Facebook mobile products in March 2012.
  • There were more than 125 billion friend connections on Facebook as of March 31, 2012.

I wonder who will be the 1 billionth user !! I suspect a big celebration is in the works !

Congrats Facebook  and Facebook Users !!!

You can view the entire amended S-1 Filing here.

Facebook Announces Update to Facebook for Android

Facebook for Android 1.9 includes performance improvements as well as shortcuts to share photos and messages faster.

Now you can share photos and messages right from your home screen. Messenger and Camera shortcuts will appear in your app tray after updating your Facebook for Android app.

facebook android app

Android 1.9 also comes with many of the messenger features found in the standalone Messenger app including:

  • Mobile/online status
  • If you have already started a group conversation, you can add people on the fly
  • Your contact list sorted by the people you interact with frequently
facebook android app update

Facebook for Android 1.9 is now available in Android Apps.

facebook android update to facebook app

Microsoft, Facebook Announce AOL Patent Portfolio Agreement

Facebook Microsoft AOL Patent Purchase

Microsoft Corp. and Facebook announced today a definitive agreement under which Microsoft will assign to Facebook the right to purchase a portion of the patent portfolio it recently agreed to acquire from AOL Inc. Facebook has agreed to purchase this portion for $550 million in cash.

In the initial AOL auction, Microsoft secured the ability to own or assign approximately 925 U.S. patents and patent applications plus a license to AOL’s remaining patent portfolio, which contains approximately 300 additional patents that were not for sale.

As a result of today’s agreement, Facebook will obtain ownership of approximately 650 AOL patents and patent applications, plus a license to the AOL patents and applications that Microsoft will purchase and own.

Upon closing of this transaction with Facebook, Microsoft will retain ownership of approximately 275 AOL patents and applications; a license to the approximately 650 AOL patents and applications that will now be owned by Facebook; and a license to approximately 300 patents that AOL did not sell in its auction.

“Today’s agreement with Facebook enables us to recoup over half of our costs while achieving our goals from the AOL auction,” said Brad Smith, executive vice president and general counsel, Microsoft. “As we said earlier this month, we had submitted the winning AOL bid in order to obtain a durable license to the full AOL portfolio and ownership of certain patents that complement our existing portfolio.”

“Today’s agreement with Microsoft represents an important acquisition for Facebook,” said Ted Ullyot, general counsel, Facebook. “This is another significant step in our ongoing process of building an intellectual property portfolio to protect Facebook’s interests over the long term.”

The parties are evaluating the accounting treatment for these transactions. These transactions are also subject to customary closing conditions, including clearance under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended.

About Facebook

Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Facebook® is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Forward-Looking Statements

Statements in this release about Microsoft that are “forward-looking statements” are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors such as:

  • execution and competitive risks in transitioning to cloud-based computing;
  • challenges to Microsoft’s business model;
  • intense competition in all of Microsoft’s markets;
  • Microsoft’s continued ability to protect its intellectual property rights;
  • claims that Microsoft has infringed the intellectual property rights of others;
  • the possibility of unauthorized disclosure of significant portions of Microsoft’s source code;
  • actual or perceived security vulnerabilities in Microsoft products that could reduce revenue or lead to liability;
  • improper disclosure of personal data that could result in liability and harm to Microsoft’s reputation;
  • outages and disruptions of services provided to customers directly or through third parties if Microsoft fails to maintain an adequate operations infrastructure;
  • government litigation and regulation affecting how Microsoft designs and markets its products;
  • Microsoft’s ability to attract and retain talented employees;
  • delays in product development and related product release schedules;
  • significant business investments that may not gain customer acceptance and produce offsetting increases in revenue;
  • unfavorable changes in general economic conditions, disruption of our partner networks or sales channels, or the availability of credit that affect demand for Microsoft’s products and services or the value of our investment portfolio;
  • adverse results in legal disputes;
  • unanticipated tax liabilities;
  • quality or supply problems in Microsoft’s consumer hardware or other vertically integrated hardware and software products;
  • impairment of goodwill or amortizable intangible assets causing a charge to earnings;
  • exposure to increased economic and regulatory uncertainties from operating a global business;
  • geopolitical conditions, natural disaster, cyberattack or other catastrophic events disrupting Microsoft’s business; and
  • acquisitions, joint ventures and strategic alliances that adversely affect the business.

For further information regarding risks and uncertainties associated with Microsoft’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of Microsoft’s SEC filings, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q, copies of which may be obtained by contacting Microsoft’s Investor Relations department at (800) 285-7772 or at Microsoft’s Investor Relations website at http://www.microsoft.com/investor.

All information in this release is as of April 23, 2012. The company undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company’s expectations.

Facebook Launches Facebook Groups for Schools

Facebook just announced the launching of Facebook Groups for Schools, which allow people with an active school email address to join groups at their college or university.

See what’s happening on campus
You can join Facebook groups for schools and find a group for your major to discuss classes, for your sorority to plan upcoming events, or for your dorm to share photos.

Groups for Schools
Photo of Wisconsin by Richard Hurd

We are also introducing file sharing for these Facbook groups for schools, to make it even easier to share lecture notes, sports schedules or class assignments.

Groups for Schools

Facebook Groups for Schools will gradually be rolling out to colleges and universities around the world. You can sign up to find out when it will be available at your school. To learn more about how to use Facebook Groups at Schools, visit the Help Center.

Genius Brands International Seeking to Expand Catalog of Branded Products

Genius Brand Logo

On the heels of recent successes with the distribution of both proprietary and acquired content through its Genius Distribution Network (GDN), Genius Brands International, Inc. (otcqb:GNUS) today announced it is pursuing distribution opportunities from third-party content owners to fill its growing pipeline to retailers in multiple traditional and digital distribution channels.

Genius Brands’ GDN is a vast distribution network established on the distribution of the Company’s flagship Baby Genius(R) brand of products as well as its growing portfolio of other branded content. GDN consists of major retailers, traditional national distributors and global digital distributors.

In addition to the Company’s successful track record with distributing the Baby Genius(R) brand, GDN has also established a strong foothold in traditional third-party distribution with sales of a number of DVD and game titles in 2010 and 2011.

Genius Brands is also making inroads in the direct-to-consumer arena. In 2011 the Company launched a successful Groupon promotion for selling its Baby Genius(R) DVDs and CDs. The ongoing promotion, which continues into 2012, generated approximately 30 million impressions and served to establish a new online distribution channel for the Company. In addition to Groupon, Genius Brands currently sells its products through promotions on Living Social and several other popular one-day sale websites.

To spearhead further growth in the direct-to-consumer arena, Genius Brands appointed Denise Kovac as Marketing Director in February 2012. A recognized leader in the direct response industry, Kovac launched the first direct response marketing campaign for Baby Genius(R) DVDs and CDs. The campaign coincided with the launch of a new Baby Genius(R) website created to facilitate quick fulfillment of orders generated by the TV spots for a broad collection of Baby Genius(R) DVDs, CDs, books and toys.

In the digital arena, Genius Brands has released its first two apps for iOS and will soon be announcing the Company’s expansion into additional digital platforms.

“GDN is the latest extension of a distribution network which our management team has been known for since the 1990s. We are excited to be building upon the Genius Distribution Network and invite other brands to tap into our expertise and success on the retail front,” said CEO Klaus Moeller.

Facebook Announces Acquisition of Instagram

Instagram Acquired by Facebook

Facebook Acquires Popular Mobile App Instagram

Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices. The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.

Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:

I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.”

Zuckerberg goes on to say in the Facebook Official Statement:

“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests. We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”

“We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”

“These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.”

“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.  We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.”

About Facebook

Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Epson America Ships World’s First Android Based See Through Wearable Display

Moverio Glasses See Through Wearable Display

EPSON Moverio BT100 See Through Display

Offers New Way to Interact with 2D and 3D Digital Content and Innovative Platform for Android-based App Development

Epson America, Inc. today announced its newest and most innovative display technology, EPSON® Moverio™ BT-100, the world’s first Android-based see-through wearable display. Using micro-projection technology and an Android-powered track-pad controller, Moverio allows users to view streaming video, experience side-by-side 3D content and enjoy downloaded digital content on a virtual 80-inch perceived screen¹ projected into the user’s real environment. Featuring built-in Wi-Fi® connectivity² and nearly six hours of rechargeable battery life³, Moverio offers an innovative, portable way to interact with content from virtually any location. Users can also easily access downloaded content via the micro SDHC card slot (4GB card included) and built-in 1GB internal user storage, even without wireless network access.

“As the world leader in visual imaging technology, Epson continually strives to set industry benchmarks for quality and innovation,” said Anna Jen, director of New Business Development, Epson America. “The Moverio BT-100 see-through display is poised to significantly impact not only the way people interact with content for personal enjoyment, but the development of content for future applications – from virtual training platforms to a new way to interact with 3D CAD environments to visualizing 3D design renderings.”

Enhanced Mobility and New Content Interaction

Moverio BT-100 leverages Epson’s leadership in LCD technology and visual imaging to project an 80-inch perceived “floating” display into the user’s environment for browsing the web, playing games, watching videos and interacting with content privately, while still allowing the user to experience and see the real world. Using Moverio’s Android-powered controller with Wi-Fi connectivity, users can watch streaming video from sites such as YouTube or Vimeo or manage, download and interact with apps and content from nearly anywhere. Additional features of the Android-powered controller include:

  • Enhanced Mobility: Rechargeable battery offers nearly six hours of battery life
  • Removable Memory: Built-in card slot supports up to 32GB microSDHC card
  • Download and Go: Transfer content, games and apps to the included 4GB microSDHC card or internal 1GB of user storage on the controller
  • Adobe® Flash® 11 Support: Stream videos from popular television websites featuring Flash 11 content and content rich Flash-enabled websites
  • Big Sound: Dolby® Mobile surround sound delivered to personal earphones or Moverio’s detachable earphones (included in-box)
  • Innovative Navigation: Touch-enabled track pad and navigational buttons enable easy interaction of content
  • Immersive 3D: Enjoy side-by-side 3D content like never before

Android Development Support

Moverio BT-100 offers a unique platform for technology enthusiasts and developers to create new Android-based applications and side-by-side 3D content for this innovative see-through display technology. To help support application and content development for Moverio BT-100, Epson is offering a range of programs for developers residing in the United States. For additional information on the Moverio BT-100 Android developer program, please visit www.epson.com/moverio.

Moverio Pricing and Availability

The EPSON Moverio BT-100 ($699.99 MSRP) is now available through Epson’s own retail site www.epsonstore.com, select resellers and by pre-order on Amazon.com.

About Epson
Epson is a global imaging and innovation leader dedicated to exceeding the vision of customers worldwide through its compact, energy-saving, high-precision technologies, with a product line-up ranging from printers and 3LCD projectors for enterprise and the home, to sensors and other microdevices. Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 78,000 employees in 99 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. To learn more about Epson, please visit: http://global.epson.com.

You may also connect with Epson America on Facebook (http://facebook.com/EpsonAmerica), Twitter (http://twitter.com/EpsonAmerica and http://twitter.com/EpsonEducation) and YouTube (http://youtube.com/EpsonTV).

New Survey Shows Visa and Coca-Cola are Brands That Have Staying Power

According to the 23rd Annual Harris Poll® EquiTrend® Study, fifteen brands celebrate an 8-time consecutive run at the top of annual brand study that measures equity of 1500+ brands, highlighting that leadership and momentum help brands lead

Year after year, consumers identify superior brands as leaders in their industry, according to recent findings in the 2012 Harris Poll® EquiTrend® (EQ) study .  While some brands score high in equity across one or two components, real staying power comes from being exceptional across the board.  Perennial favorites continually surpass a highly competitive field of top consumer brands.

Brands with Staying Power

This year EquiTrend assessed 1,500+ brands across more than 127 product categories , identifying 15 brands that have flexed their staying power “muscle” year after year and ranked number one in their respective categories every year since 2005 (when the current EquiTrend methodology began).  Within this list are “mega-brands” that in essence came to define their respective categories.  Mega-brands like Coca-Cola®, Craftsman®, Gatorade®, HBO®, and Life Savers® have significant staying power because each brand consistently delivers on its brand experience and remains relevant to today’s consumers.  Other perennial favorites who consistently lead their categories include Southwest Airlines® and Holiday Inn® Hotels and Resorts.

Fifteen Brands Consistently Ranked #1 Since 2005



Health Insurance Blue Cross Blue Shield
Soft Drink Coca-Cola
Power Tool Craftsman
Sports Drinks Gatorade
Greeting Card Hallmark Greeting Cards
Pay Cable TV Network HBO
Mid-Market Hotel Holiday Inn Hotels and Resorts
Non-Chocolate Candy Life Savers
General-Interest Magazine National Geographic Magazine
Cookie Oreos
Consumer Electronics Sony Consumer Electronics
Value Airline Southwest Airlines
Quick Serve Restaurant Subway Restaurants
Mobile Network Verizon Mobile Network
Payment Card Visa


How do they do it?  In examining the 127 top brands, these eight-time highest ranked brands stand out in one area more than any other – brand momentum.  To have strong momentum, a brand must be seen as leader, be popular among friends and family, have high-levels of visibility, be exciting and engaging and be a brand that consumers believe has a bright future.

“These 15 top brands have consistently found a way to remain relevant and valuable to the consumer,” said Aron Galonsky, Senior Vice President for Harris Interactive’s Brand and Communication Consulting group.  “It’s not surprising why these perennial leaders continue stay on top.  They continually deliver a consistent and balanced brand experience, year after year, that really resonates with the consumer.”

While not yet eight-year category leaders, other prominent brands that are poised to lead and strengthen their categories are the Apple® iPad and iPhone, Google®, Android™ Amazon®’s Kindle, and the National Football League® – all of which showed strong signs of brand momentum.  In addition, newcomers like Chobani® Greek Yogurt and the health non-profit organization, Stand Up To Cancer™, a program of the Entertainment Industry Foundation, showed significant promise for the future.

Top Brand Gainers

Although brand equity is generally slow moving, strong brands, once established, will typically maintain their brand momentum.  For example, this year, Apple’s iPhone continued its rise and became one of the top technology brands in EquiTrend.  Other brands with strong year-over-year performance that garnered them a 2012 “Brand of the Year” distinction include Yamaha® Motorcycles, Glaceau vitaminwater®, BB&T Bank® and Physicians Formula Cosmetics®

A handful of financial services brands, such as The Vanguard Group®, TD Ameritrade®, ING Sharebuilder®, and Morgan Stanley Smith Barney®, were able to make progress in rehabilitating their equity.  Finally, Toyota®’s ranking jumped up, a signal of its ongoing recovery from the damage from the “recall” crisis.

At Risk Brands 2012

A few brands have suffered steep declines over the last year such as the scandal-rocked Susan G. Komen for the Cure® and a handful of financial services brands, including Credit Suisse Financial Services®, Bank of New York Mellon®, Amerigroup®, and Fannie Mae®.  Other brands that fell include Groupon® which is seeing competition from this year’s top ranked brand, Woot.com®, and Living Social®.  Additionally, Carnival Cruise Lines®—the  sister company of Costa Concordia, the cruise line with recent mishaps — and the Goodyear® Tire and Service Network—which was top ranked in 2011 — also dropped in the ranking.  Several non-profits, like the National Kidney Foundation®, Sierra Club® and World Vision have also seen declines.

Meanwhile one-time technology mega-brand, BlackBerry®, suffered a huge drop as many corporations implement and incorporate a “bring-your-own-device” strategy, essentially “spec-ing out” BlackBerry by employees who favor other smart phone brands.   BlackBerry’s below average scores for brand momentum, a forward looking brand metric, suggest that unless they find a way to reinvigorate, they can expect further deterioration.

Brands of the Year

Within each respective category, the strongest brand rose to the top and based on their Equity Score, brands were ranked in ascending order.  This year, 127 brands became a “Brand of the Year.”

Highest Ranked Brands in Each Award Category


Award Name


Airlines Full Service Airline Alaska/ Horizon Airlines
Airlines Value Airline Southwest Airlines
Apparel/Accessories Running Shoe New Balance Running Shoes
Appliances Major Appliances KitchenAid Major Appliances
Appliances Small Kitchen Appliance KitchenAid Small Appliances
Appliances Coffee Maker Keurig Coffee Maker
Automotive Manufacturers Full Line Automotive Honda Vehicles
Automotive Manufacturers Luxury Automotive Mercedes-Benz Vehicles
Automotive Service Centers Auto Service Center Napa AutoCare Center
Automotive Tires Automotive Tire Michelin Automobile Tires
Beer, Wine, Liquor Beer Yuengling Traditional Lager Beer
Beer, Wine, Liquor Light Beer Michelob Ultra Beer
Beer, Wine, Liquor Scotch Whiskey Glenlivet Single Malt Scotch Whisky
Beer, Wine, Liquor Vodka Skyy Vodka
Beverages Bottled Iced Tea Lipton Iced Tea
Beverages Diet Soft Drink Diet Coke
Beverages Soft Drink Coca-Cola
Beverages Coffee Green Mountain Coffee
Beverages Energy Drink SoBe Adrenaline Rush Energy Drink
Beverages Fruit Flavored Drink Juicy Juice
Beverages Fruit Juice Tropicana Juices
Beverages Hot Tea Lipton Teas
Beverages Bottled Water Poland Spring Bottled Water
Beverages Coconut Water Goya Coco Water
Beverages Enhanced Water Glaceau vitaminwater
Beverages Sports Drink Gatorade
Car Rentals Car Rental Enterprise Rent-A-Car
Computer-Related Products Computer Apple Computers
Computer-Related Products Tablet Computer Apple iPad (Tablet)
Computer-Related Products E-Readers Amazon Kindle e-reader
Computer-Related Products Printer HP Printing & Imaging
Consumer Electronics Car Audio Bose  In-Vehicle Audio
Consumer Electronics Consumer Electronics Sony Home Electronics
Consumer Electronics Digital Camera Canon Digital Camera
Consumer Electronics GPS Navigation System Garmin Navigation System
Cruise Line Cruise Line Royal Caribbean International
Entertainment/Recreation Gaming Platform Nintendo Wii
Entertainment/Recreation Movie Studio DreamWorks Movie Studio
Financial Services/Insurance Insurance AAA-American Automobile Insurance
Financial Services/Insurance Investment ING DIRECT
Financial Services/Insurance Payment Card Visa
Financial Services/Insurance National Bank Chase Bank
Financial Services/Insurance Super Regional Bank BB&T Bank
Foods Chocolate Candy Hershey’s Kisses Chocolate Candy
Foods Non-Chocolate Lifesavers Candy
Foods Gum Extra Gum
Foods Premium Chocolate Ghirardelli Chocolate
Foods Cookies Oreo Cookies
Foods Energy Bars Clif Energy Bars
Foods Popcorn Orville Redenbacher Popcorn
Foods Salty Snack Lay’s Chips
Foods Yogurt Chobani Greek Yogurt
Government Armed Forces U.S. Marines
Health and Beauty Products Mass-Market Cosmetics Physicians Formula Cosmetics
Health and Beauty Products Prestige Cosmetics Origins Cosmetics
Health and Beauty Products Sun Screen Neutrogena Suncare
Health and Beauty Products Weight-Loss Plan Weight Watchers
Health Care Hospital Dana-Farber Cancer Institute
Health Insurance Health Insurance Blue Cross/Blue Shield
Hotels Economy Hotel America’s Best Value Inn
Hotels Extended Stay Hotel Homewood Suites by Hilton
Hotels Full-Service Hotel Marriott Hotels
Hotels Luxury Hotel W Hotels
Hotels Mid-Market Hotel Holiday Inn Hotels & Resorts
Household Products Carpet Shaw Carpet
Household Products Cookware LeCreuset Cookware
Household Products Everyday Dinnerware Corelle Tableware
Household Products Faucet Kohler Faucets
Household Products Gas Grill Weber Gas Grill
Household Products Household Cleaner Lysol All Purpose Cleaner
Household Products Kitchen Cabinetry Thomasville Cabinetry
Household Products Lawn Mower John Deere Lawn Mower
Household Products Innerspring Mattress Serta Mattress
Household Products Memory Foam Mattress Bodipedic Memory Foam Mattress
Household Products Paint KILZ
Household Products Cat Food Hills Science Diet Cat Food
Household Products Dog Food Cesar Canine Cuisine
Household Products Power Tool Craftsman Tools
Household Products Vacuum Cleaner Dyson Vacuum
Household Products Window Covering Levolor Blinds & Shades
Media Magazine Business Magazine Money Magazine
Media Magazine General-Interest Magazine National Geographic Magazine
Media Magazine Weekly News Magazine The Economist Magazine
Media Magazine Women’s Magazine Real Simple Magazine
Media News service News Service Yahoo News
Media Television TV Network CBS Television Network
Media Television Kids TV PBS KIDS Sprout
Media Television Pay Cable TV Network HBO
Media Television Topical TV Programming History Channel
Media Television TV News The Weather Channel
Media Television Variety TV Programming A&E Television Network
Motorcycles Motorcycle Yamaha Motorcycles
Non-Profit Corp. Animal Welfare Non-Profit Best Friends Animal Society
Non-Profit Corp. Environmental Non-Profit Wildlife Conservation Society
Non-Profit Corp. Health Non-Profit Stand Up To Cancer
Non-Profit Corp. International Aid Non-Profit Food for the Poor
Non-Profit Corp. Social Services Non-Profit American Red Cross
Non-Profit Corp. Disability Non-Profit Goodwill
Non-Profit Corp. Youth Interest Non-Profit Girl Scouts of the USA
Online Organizations Online Auto Shopping Kelly Blue Book (KBB.com)
Online Organizations Online Daily Deal Woot.com
Online Organizations Online Job Search USAJobs.com
Online Organizations Online Travel Service Kayak.com
Other Products Greeting Card Hallmark Greeting Cards
Other Products Motor Oil Pennzoil Motor Oil
Over-the-Counter Products OTC Cold / Allergy Vicks Cold Medications
Over-the-Counter Products OTC Digestive Aid Tums
Over-the-Counter Products OTC Fiber supplement Fibercon
Over-the-Counter Products OTC Laxative Phillips Milk of Magnesia
Over-the-Counter Products OTC Pain Relief Advil Pain Reliever
Over-the-Counter Products OTC Sleep Aid Tylenol PM
Resorts/Attractions Amusement Attraction Disney World
Restaurants Casual Dining Restaurant Panera Bread Restaurant
Restaurants Italian Dining Restaurant Maggiano’s Little Italy Restaurant
Restaurants Quick Service Restaurant Subway Restaurants
Restaurants Coffee & Quick Srvc Restaurant Einstein Bagels
Restaurants Pizza Chain Papa John’s Pizza
Retail Convenience Store Speedway Convenience Store
Retail Department Store Kohl’s Department Store
Retail Luxury Department Store Nordstrom’s Department Store
Retail Drug Store Walgreen’s Drugstores
Retail Value Retail Store Target Stores
Retail Gasoline Gasoline Retail Costco Gasoline
Sports Sport League NFL (National Football League)
Telecommunications Mobile Network Verizon Mobile Network
Telecommunications Mobile Phone Apple iPhone
Telecommunications No-Contract Mobile Carrier Verizon Wireless (no contract wireless ph)

Harris Poll ®EquiTrend® methodology

A sample of 38,529 U.S. consumers ages 15 and over were surveyed online by Harris Interactive from January 31 through February 20, 2011 and the survey took an average of 40 minutes to complete.  The sample was from the Harris Interactive online panel of respondents, a multimillion-member database consisting of cooperative respondents who have double-opted in to be randomly invited by Harris Interactive to take part in online surveys.  The total number of brands rated was 1,529.  Each respondent was asked to rate a total of 40 randomly selected brands.  Each brand received approximately 1,000 ratings.  Data were weighted to be representative of the entire U.S. population of consumers ages 15 and over based on age by sex, education, race/ethnicity, region, income, and data from respondents ages 18 and over were also weighted for their propensity to be online.  This is the same precision weighting approach Harris has used to become the leading online polling organization when calling elections.

15-Year-Old Founder of Online E-Reuse Business Named Next Teen Tycoon by VerticalResponse

From the Bay Area to New York, online startups to pop-up shops, there is an entrepreneurial spirit that’s sweeping across the country – and it doesn’t discriminate by age.

Building on this spirit, VerticalResponse announced the three winners of its “Next Teen Tycoon” online video competition. The company – a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, online surveys, event marketing and direct mail marketing – launched the national contest in mid-January with the goal of advancing teen entrepreneurship. It drew nearly 40 video entries from teens all over country hoping for a chance to win prizes totaling $10,000.

“At VerticalResponse, we’re all about helping small businesses succeed, no matter how young the owner,” said Janine Popick, CEO of VerticalResponse and one of the contest judges. “At a time when we still don’t know what the economy will be like tomorrow, it is so inspiring to see these enterprising teens take charge of their own future. All of our contestants should be proud.”

Eleven finalists were chosen via public online voting, and a panel of judges selected the grand-prize and two second-place winners from the finalist pool.

Grand Prize: iReTron – New Uses for Old Gadgets

Fifteen-year-old Jason Li, founder of iReTron, nabbed the grand prize and will receive $4,000 in “seed money” to grow the business, as well as a free trip to attend the 2012 TEDxTeen conference in New York. iReTron encourages people to turn in their old cellphones and other electronic devices for cash. The devices are then sold abroad, where there is still a demand. View the teen entrepreneur video by iReTron here.

“I started iReTron with the hopes of creating a way for everyone to help the environment,” said Jason, a sophomore at Saratoga High School in Los Gatos, Calif., near San Francisco. “We made our public debut at the Green Festival in San Francisco last year, where I spoke in front of 500 people. We’ve completed more than 500 transactions so far. We’re working with high schools, colleges and other companies to let people know it’s easy to be green.”

Second Place: a1000x – Showcasing Artists for a Cause

As a second-place winner, 16-year-old Jack Uesugi of Wahiawa, Hawaii, will receive $2,000 to help grow his business, a1000x (a Thousand Times). a1000x partners with local artists and helps market their designs while participating in social entrepreneurship. The company prints, sells and promotes limited-edition clothing and other merchandise featuring these designs, and a portion of all profits goes toward social causes. View the teen entrepreneur video by a1000x here.

“We’re called a Thousand Times because whatever you do in life, you want to do it big. You want to do it a thousand times better and put a thousand times more effort into it,” said Jack, a junior at Island Pacific Academy. “You’ll find that in the end, you’ll get the same in return.”

Second Place: StudioVictus – One-Stop Shop for Multimedia

Four high school seniors from Destrehan, La., near New Orleans, also will receive $2,000 to help further their multimedia company, StudioVictus. Co-founders Austin Bergeron, Matt Duhe, Joe Solito and Joshua Stoker officially launched the business in November and offer a variety of services such as photography, Web design, videography, graphic design and app design. The company recently designed the official New Orleans Hornets mobile app, and works with a growing number of local businesses. View the teen entrepreneur video by StudioVictus here.

“With the seed money, we plan to make huge investments in our company,” said Joshua, who attends Destrehan High School along with his three co-founders. “Company work shirts for professionalism on the jobsite, business cards and other advertisements to promote our company, a studio lighting kit for our photography work, and some money for Web hosting.”

Finalist Prizes and Judges

All 11 finalists will receive two best-selling books, “Your Starting Point for Student Success” by America’s top young speaker, Arel Moodie, and “Entrepreneurship” by Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE).

Both Moodie and Mariotti also served as contest judges, alongside Daniel Brusilovsky (CEO/founder of Teens in Tech Labs); John Jantsch (small business consultant and founder of Duct Tape Marketing); Janine Popick (CEO of VerticalResponse); Ramon Ray (small business expert and editor of SmallBizTechnology.com); and Nicole Marie Richardson (executive editor at Inc.com).

“For 30 years, I’ve been working with schools and teaching young people how to run a business, and I think we are truly at an incredible time when it comes to youth entrepreneurship,” said NFTE founder Mariotti, whose organization holds several competitions per year including the World Series of Innovation and Elevator Pitch Challenge. “The students in the VerticalResponse contest have the motivation and courage to act on an idea and make it happen, and that’s a large part of what being an entrepreneur is all about.”

To view all 11 contest finalists, visit http://www.verticalresponse.com/TeenTycoon.