Category: SEO

comScore a leader in measuring the digital world, today released its monthly comScore qSearchanalysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 66.2 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in January with 66.2 percent market share (up 0.3 percentage points), followed by Microsoft Sites with 15.2 percent (up 0.1 percentage points) and Yahoo! Sites with 14.1 percent. Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.

comScore Explicit Core Search Share Report* January 2012 vs. December 2011 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity	Explicit Core Search Share (%)
	Dec-11	Jan-12	Point Change
Total Explicit Core Search	100.0%	100.0%	N/A
Google Sites	65.9%	66.2%	0.3
Microsoft Sites	15.1%	15.2%	0.1
Yahoo! Sites	14.5%	14.1%	-0.4
Ask Network	2.9%	3.0%	0.1
AOL, Inc.	1.6%	1.6%	0.0

*“Explicit Core Search” excludes contextually driven searches that do not
reflect specific user intent to interact with the search results.

17.8 billion explicit core searches were conducted in January, with Google Sites ranking first with 11.8 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.5 billion, Ask Network with 527 million and AOL, Inc. with 277 million.

comScore Explicit Core Search Query Report January 2012 vs. December 2011 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity	Explicit Core Search Queries (MM)
	Dec-11	Jan-12	Percent Change
Total Explicit Core Search	18,235	17,804	-2%
Google Sites	12,019	11,786	-2%
Microsoft Sites	2,750	2,707	-2%
Yahoo! Sites	2,647	2,506	-5%
Ask Network	531	527	-1%
AOL, Inc.	287	277	-3%

U.S. Total Core Search

Google Sites accounted for 66.2 percent of total core search queries conducted (up 0.1 percentage points), followed by Yahoo! Sites with 16.0 percent and Microsoft Sites with 13.8 percent. Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

comScore Total Core Search Share Report* January 2012 vs. December 2011 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity	Total Core Search Share (%)
	Dec-11	Jan-12	Point Change
Total Core Search	100.0%	100.0%	N/A
Google Sites	66.1%	66.2%	0.1
Yahoo! Sites	16.2%	16.0%	-0.2
Microsoft Sites	13.8%	13.8%	0.0
Ask Network	2.6%	2.6%	0.0
AOL, Inc.	1.4%	1.4%	0.0

* “Total Core Search” is based on the five major search engines, including
partner searches, cross-channel searches and contextual searches. Searches
for mapping, local directory, and user-generated video sites that are not on the
core domain of the five search engines are not included in these numbers.

Americans conducted nearly 20 billion total core search queries in January. Google Sites ranked first with 13.2 billion searches, followed by Yahoo! Sites with 3.2 billion and Microsoft Sites with 2.8 billion.

comScore Total Core Search Query Report January 2012 vs. December 2011 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity	Total Core Search Queries (MM)
	Dec-11	Jan-12	Percent Change
Total Core Search	20,525	19,975	-3%
Google Sites	13,560	13,218	-3%
Yahoo! Sites	3,318	3,191	-4%
Microsoft Sites	2,829	2,761	-2%
Ask Network	531	527	-1%
AOL, Inc.	287	277	-3%

“Powered By” Reporting

In January, 68.4 percent of searches carried organic search results from Google (vs. 68.1 percent in December) while 26.5 percent of searches were powered by Bing (no change vs. December).

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