Consumers Using Pinterest to Engage With Retailers More Than Facebook, Twitter

One-Third of Smartphone Owners Who Shop Online Share Their Location With Retailers

Never before has social media been so attractive to consumers, literally. According to the 2012 Social and Mobile Commerce Study, a joint research project by Shop.org, comScore and The Partnering Group, the visually-appealing social media site Pinterest has become a big player in an even bigger arena, with online U.S. consumers reporting that they already follow an average of 9.3 retail companies on the site, compared to the average 6.9 retailers they follow on Facebook and the 8.5 retailers they track via Twitter. Overall, almost two out of five (38%) online consumers follow retailers through one or more social networking sites.

For retailers engaged in the social media sphere, customizing their approach with social and mobile strategies is leading to social commerce success. The report outlines that as social media continues to grow, retailers are actively evaluating where their customers want them to be. The survey found company blogs, YouTube and Facebook command the majority of consumers’ social activity. In particular, seven in 10 (70%) of those who follow a retailer’s blog click through to the website, and though sometimes overlooked in the overall social media mix, more than two-thirds (68%) of consumers use YouTube to browse and research a retail company.

“Retailers have done a commendable job embracing social media – engaging their customers where it makes sense while keeping their brand relevant, interesting, appealing and exciting on each platform,” said Shop.org Executive Director Vicki Cantrell. “Specifically, Pinterest has given retailers another channel to ‘listen’ to and interact with both existing and new customers, telling an ongoing visual story through images of their products and their brand ‘spirit’ – a story that customers can then tell again to their friends and family members.”

When it comes to what spurs consumers to follow retailers on social media platforms, the study found that finding good deals is still the leading reason, but that deals and promotions have lost a little bit of their luster. This year, 51 percent say they follow a retailer to get information on deals and coupons, down from 58 percent who said so last year. Four in 10 (43%) say they are looking for product information and 36 percent want to post/read comments about merchandise or services. Additionally, three in 10 consumers who follow retailers via social media say they are actively looking for information about events (34%), current trends and ideas (31%), or photos and videos (30%), such as “how-to’s” and styling ideas, as well as expert opinions (27%).

“There are significant new opportunities for retailers to entice smartphone owners who may be within a few feet of their store — or already in the store — thanks to technology that lets shoppers who want to hear from retailers instantly interact with them,” said Jennifer Vlahavas, Senior Director, comScore, Inc. “And while check-in and store location functionality are already gaining popularity, retailers have just begun to scratch the surface of using location data to better serve their customers. In-store shopping maps and customized shopping lists are a few of the emerging mobile technologies that promise to shape consumers’ future behavior.”

Smartphones Allow “Social Shopping” Experience for Consumers

Smartphone-toting Americans seem to have no qualms about sharing their location with friends and family members through social media channels, and the study finds they are also interested in sharing their location with retailers. One-third (33%) of those who own smartphones say they have shared their location with retailers. Location-based services, such as Groupon Now!, FourSquare and Facebook have effectively helped retailers instantly reach new and existing customers by targeting special offers, discounts and coupons to their mobile devices once they’ve “checked-in.”

“For retailers, the possibilities are endless when it comes to enticing smartphone owners who may be within a few feet of their store or even already in the store, thanks to technology that lets shoppers who want to hear from retailers instantly interact with them,” said Jennifer Vlahavas, senior director, comScore, Inc. “And while check in and store location functionality are already gaining popularity, retailers have only just scratched the surface of using location data to better serve their customers. In-store shopping maps and customized shopping lists are a few of the possibilities that will cater to the consumer.”

The study found that men are more likely than women to share their location with a retailer (40% vs. 25% respectively), and nearly half (46%) of those aged 18-34 say they have shared their location, compared to just two in 10 (22%) of those aged 35-54.

In very different ways, tablets and smartphones are still an integral part of the average person’s shopping experience these days. The survey found those with smartphones are most likely to use their device for social reasons, such as contacting friends and family about products they see and searching for items nearby, while tablets are more likely to be used to make purchases and comparison shop. Specifically, nearly four in 10 (37%) smartphone owners who shop online say they use their smartphone to take pictures of products and more than one-third (34%) said they send the pictures of the products they see to friends. U.S. online consumers surveyed also say they text/call friends/family about specific products while shopping (33%).

About the survey

The 2012 “Social Commerce Study” provides a unique look into the behaviors and attitudes of consumers regarding social media. The study covers consumer shopping activity and engagement via Facebook, Twitter, customer reviews on websites, group-buying sites and location-based social platforms. 1,507 online U.S. consumers participated in the survey which was conducted in March 2012 by comScore, Inc. The survey participants were selected to ensure that results were representative of the demographics of the U.S. online adult consumer. Results were weighted to accurately reflect U.S. demographics.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

The Partnering Group (TPG) is a global strategy and management consulting firm. Our mission is to build sustainable incremental value for leading retailers worldwide. For more than two decades, TPG has helped retail clients address their strategy, marketing, merchandising and supply chain challenges in order to maximize shareholder value. TPG’s ecommerce, omni-channel and digital marketing practice area is led by consultants with hands-on executive experience at retail. Learn more at www.thepartneringgroup.com.

Shop.org, a division of the National Retail Federation, is the world’s leading membership community for digital retail. Founded in 1996, Shop.org’s 600 members include the 10 largest retailers in the U.S. and more than 60 percent of the Internet Retailer Top 100 E-Retailers. It’s where the best retail minds come together to gain the insight, knowledge and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Shop.org programs and activities include benchmarking research, events and networking communities.

It’s a Social World (Infographic)

Social Shopping 2012 Survey and Infographic


According to a recent Social Shopping Survery done by SteelHouse, Pinterest users are far more likely to purchase items they see posted on Pinterest compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall.

Check out our their latest infographic to see their social shopping findings!

Social Mobile Infographic

 

Facebook Camera Launches

Today, Facebbook is launching Camera, a new mobile app that makes using Facebook photos faster and easier.

See Your friends’ Facebook photos all in one place

When you launch the camera app, you’ll see a feed of just great photos from the people you care about. You can swipe to see more of any album or tap to enlarge an individual photo.

Facebook Camera Launches

Share multiple photos fast

Now you can quickly share multiple photos all at once instead of having to post one at a time to Facebook. Just select the shots you want to share by tapping the check-mark on each photo and then hit post. You’ll have a chance to add a caption, say where you were and tag your Facebook friends before you share on Facebook.

Facebook Camera Launches Share Multiple Photos Fast

It’s also easy to edit photos with new tools like the ability to crop, rotate and add filters to any picture in your camera roll.

How to get Facebook Camera App

Camera will be available for iPhone starting later today. Get a link to the app  sent via sms to your phone or just search for ‘Facebook Camera’ in the App Store.

Facebook Military Tools Launches Today for U.S. Veterans

[iphorm id=1 name=”Contact Us”][iphorm id=1 name=”Contact Us”][iphorm id=1 name=”Contact Us”][iphorm id=2 name=”Advertiser Contact”][iphorm id=2 name=”Advertiser Contact”]Today, Facebook announced new military crisis content, developed in partnership with Blue Star Families and the Department of Veterans Affairs.

Social media use is prevalent throughout military families. Blue Star Families announced their 2012 Annual Survey Results, which showed that more than 90% of respondents reported using some type of social media, of which 86% reported using Facebook daily. The military survey also found the percentage of military family members (for example, military spouses) who have considered suicide (10%) is almost equal to the percentage of service members who have considered suicide (9%).

Because of this, Facebook engineers developed a customized solution to help identify military families and military personnel. In times of need or concern, these groups can find specific information about crisis services for the U.S. military, including the Veterans Crisis Line.

To learn more, read a note on the U.S. Military on Facebook Page or watch a Facebook Talk on May 10 at 3PM EST with representatives from Blue Star Families, Facebook, the Department of Veterans Affairs and the Wounded Warrior Project.

4 Ways Facebook’s Instagram Acquisition Works for Brands

Facebook’s $1 billion acquisition of Instagram is a blessing for brands.

Love the deal or hate it (I’m talking to all you early adopters and hipsters), it is time for brands to start building a strategy for the photo-sharing and story telling application.

Yes, I know—another social media platform to worry about? But unlike with other platforms, this one is plugged into the Facebook community, which is still the largest social media website (one in 13 people on the planet are on it!).

While having a Facebook page is crucial for communicating with consumers, Instagram provides brands the opportunity to communicate with consumers in more in-depth ways. Because Instagram is a delightful, easy and curated application to consume and share (as Pinterest is), it could be a pivotal platform for brands.

Here are four reasons the new Instagram acquisition is good for brands:

  1. Instagram is simple. Take a picture, write a short caption, put a pretty filter on it and you’re done. As Pinterest has proved, less is more. Brands that have photography should upload them to Instagram’s straightforward format. Let your photos on the application do the talking for you, and people will follow and comment naturally.
  2. Visual storytelling is key. New studies are showing that consumers are changing the way we see brands with Facebook’s Timeline. When EyeTrackShop recorded eye movements of participants scanning Timeline, where did eyes gaze first? On the cover photo, especially ones with faces versus objects. Photos are important to tell a brand’s story, and Instagram does it in a beautiful way. Furthermore, consumers engage more when photos are involved. Posts including a photo album, a picture or a video generate about 180 percent, 120 percent and 100 percent more engagement than the average post, respectively.
  3. Brands have found ways to advertise in a nonintrusive way. Brands such as Red Bull and PepsiCo have been on Instagram for a while now, engaging with customers with campaigns, like the “daily awesome” image (Red Bull). The thinking is that if people are taking cool pictures anyway, then why not take pictures of their products. Letting consumers spread the word with their photos through their networks is a much better way to spread your message without inundating them with your ads.
  4. Instagram was made for mobile. With all the complaints of Facebook’s mobile application, Instagram was made for mobile, thus making your brand even more visible on today’s most important touchpoint.

Facebook’s purchase of Instagram really is worth all the hype it has received over the weeks. It’s only a matter of time before brands learn their stories through the photo-sharing application—because a picture really is worth a thousand words (or in this case, a billion dollars).

Melissa Pitts is a marketing intern at gyro. She blogs regularly at Newstaco.com, FlamingTortillas.com and Americas Quarterly. Follow her at @mpittsm

The 4 Question Business Meeting: You Can’t Be Brilliant Alone

Conference Room 4 Question MeetingThere is a cartoon I recall seeing “if you are lonely, call a meeting.” Given the meeting madness of many organizations, there appears to be a lot of lonely people in companies. People estimate they spend approximately 2-3 days of their work week in meetings. Doing some back-of-the-envelope math, and using salary data from Glassdoor.com (www.glassdoor.com), the weekly cost of meetings for a 10-person team is approximately $23,760. If you have 100 people in your company, this comes to almost a quarter of a million dollars per week spent on meetings. This price tag does not factor in the opportunity cost of not accomplishing other tasks, missed sales calls or lost customer face time.

Meetings are here to stay. This we must joyfully embrace. Well-organized meetings have real value.  They stimulate dialogue, create fresh thinking and move the business forward. The discipline to conduct them effectively must be developed as a core competency of your team. The question is… given the resource impact and cost, how can you quickly improve the probability of having a successful, productive meeting?

A successful meeting ensures the right people are invited and the material is presented as effectively and judiciously as possible. It is respectful of your time and enables you to contribute in a meaningful way or makes you smarter. Too often this is the exception than the norm, which put me on a quest to identify a quick process to improve the odds.

business team at a meeting

The answer lies in asking four questions.

  1. What is the purpose — decision, information sharing or brainstorming?
  2. What is the issue…in five words or less?
  3. Who has already weighed in and what did they have to say about it?
  4. What will surprise me in this meeting?

1.       What is the purpose of the meeting?

Defining the type of meeting is a critical but often missed first step.  It guides the organizer—regarding the format, information needed, and who should be invited — and sets expectations for the participants. Typically, meetings can be classified into one of three types:

  •  Decision-making meeting: The goal is to produce a final decision. It is not the time for new information or to request additional analysis. In this meeting, you will finalize the path forward—i.e., yes or no, and if yes, how. Prepare: Brief deck or memo for pre-reading (e.g. less than 10 slides).
  • Information sharing meeting: Here the meeting host means to share new, interesting, relevant facts and figures. There is no call to action and no preparation on the part of attendees required. Initially everyone but the presenter is in listening mode; once the presentation is complete, the presenter asks for questions of clarification. Prepare: Short deck or memo (11- 25 pages).
  • Brainstorming meeting: Perhaps the most anticipated but difficult meeting where you expect to generate ideas via a working session. At this phase, data synthesis is incomplete and report content is a work in progress. Ideally, everyone should be involved in the back-and-forth.  Prepare: Varies depending on lifecycle of the project.

2.       What is the issue…in five words or less?

To quote William Shakespeare, “Put your discourse into some frame.” One of the biggest skill gaps is the ability to conceptualize the problem or frame the issue.  Start your next meeting with a quick exercise, have each person articulate in five words or less what you are trying to solve. If you get inconsistent answers or long replies there is lack of clarity on why you are meeting.  By clearly articulating the issue, you will get a good idea of the information you need, the people you should talk to and will ensure everyone is working towards the same goal.

3.       Who has already weighed in and what did they have to say about it?

This gives your meeting request credibility. Assuming you talked to the right people and perhaps secured stakeholder feedback and support in the process, it makes it easier for those attending the meeting to engage in the dialogue. It also exposes if you missed inviting a key person or if there are interim steps you need to take before meeting.   It reduces revisiting existing conversation and moves the dialogue forward.

4.       What will surprise me in this meeting?

Surprises are wake-up calls to your brain. Surprises are bias killers. People want meaningful dialogue and want to hear new information. Asking “‘what is surprising” in a meeting will spur new discussion and uncover fresh learning. The secret to uncovering these answers is to apply a prism to the discussion in a meeting. Just as a prism separates a light into parts, the question “What surprised you?”’ serves as a prism to separate meaningless information to expose new learning from relevant numbers. The reason is simple: The question exposes outliers in the data, draws connections between seemingly unrelated conclusions and opens new avenues of discussion with your colleagues.

Finally, a word about meeting duration. Today’s e-mail and calendar applications usually set meetings to a :60 min default. Think about what that means.  One hour is roughly 10% percent of the average businessperson’s workday. So, the question becomes: Is the meeting truly important enough for you to ask everyone to give up such a large chunk of their workday? Furthermore, one-hour meetings are harder to schedule. So, think it over carefully, to determine if an entire hour really needed, or could if you achieve the objective in :30 minutes or via e-mail.

The ideal meeting begins before anyone sits down at the table.  The next time you receive a meeting request ask the four questions, it will save you time and help you manage the fire hose of requests.

Christopher J Frank is Vice President in Global Marketplace Insights at American Express. He is co-author of Drinking From the Fire Hose: Making Smarter Decisions in a Data Overloaded World  (www.firehosethebook.com).

EventDay: Smoother Events, Greater ROI

Event Day Logo Microsoft Bizspark Featured Startup

Editor’s Note: Microsoft BizSpark is a global program that helps startups succeed by providing technology, business and technology consulting, access to its vast marketing and partner network, and fostering a BizSpark community. This article is part of a special series that features some of the 45,000-plus startups that have joined the BizSpark program with an eye toward creating successful businesses, jobs and superior value.

Virtual events haven’t replaced in-person events, but they’ve upped the pressure to deliver superb value to attendees, sponsors and organizers. Microsoft BizSpark One startup EventDay uses Windows Azure and mobile technologies to help ensure that the benefits of meeting in person justify the physical effort and time commitment for attendees.

“If you want to know where someone’s deepest interests lie, look at the events he or she attends in person,” says Scott Mitchell, EventDay’s CEO and co-founder. EventDay founders set out first to identify why attending events in person is important to people, then to provide event organizers with the tools to better market, manage and monetize their events.

Whereas most event management companies rely on less-efficient approaches, EventDay from the beginning built its solution on cloud technologies, specifically Windows Azure, coordinated with smartphones and other mobile devices, to provide rapid scalable responsiveness.

For its two primary types of clients — medium-sized organizations holding events with a large number of attendees and organizations running big-ticket, elite events for a few VIP participants — EventDay saves enormous amounts of time and stress for planner and attendee alike through microsites, ticketing and registration, a mobile app, digital signage, archived event content, and lead generation for future events. Its services translate into more efficient, successful and profitable events. The ability to quickly and efficiently fashion effective post-event engagement with attendees is a core value of the system and key to growing a strong customer base that provides excellent return on investment for events.

“Whether it’s a big event to launch a new consumer electronics product, a select gathering for top executives of Fortune 50 companies or ongoing registration of up to 1,000 people a day at a Florida timeshare hotel, EventDay creates value for everyone involved,” says Scott Cate, co-founder and CTO of EventDay.

From Annoying to Smooth and Successful Events

“Event management traditionally is annoying, and so many things can go wrong the day of an event,” says Mitchell. “Our main focus, regardless of the scope or the size of an event, is to reduce the amount of time participants spend standing in line to check in. We also work to add value to everyone: the organizers, sponsors, participants and speakers.”

EventDay check-in happens in about three seconds, which is the time it takes the EventDay software to scan a quick response (QR) code from a participant’s smartphone and transfer the data via Azure to an onsite printer that prints out the participant’s badge.

“Instead of the bottleneck we’re all accustomed to seeing at an event’s registration desk, EventDay keeps lines of attendees moving continuously as they approach the desk and receive their badges,” says Cate. “People can’t believe how fast we handle this traditionally tedious process.”

The foundation of EventDay’s approach to event management rests on participant identity: knowing who’s who and what they’re doing before, during and after the event. This focus informs a full range of activities, including printing badges and digital signage on demand, promoting greater connections among participants and with sponsors, triggering post-event marketing workflows, and boosting organizers’ return on investment through improved efficiencies as well as revenue streams from follow-on content distribution.

“One recent EventDay client reported three times its return on investment from using our software because content presented at the event was archived, ready for download and available to re-monetize within 24 hours,” says Mitchell. “For every dollar this client invested in its event, it generated three dollars in revenue — from videos and other content purchased by participants at the in-person event and from offering a companion virtual event to people unable to attend in person.”

Windows Azure and Mobile Technologies Power EventDay

“Windows Azure is an essential ingredient in our superfast check-in,” says Mitchell. “And we were lucky that the maturation of the Windows Azure platform coincided perfectly with when we started EventDay, enabling us to be cloud-based from the ground up.”

Clients using the EventDay software platform begin with a simple “create a new event” process that leads to a true microsite encompassing an event’s sessions, topics, timing, speakers and logistics. The EventDay software automatically creates mobile applications, which are based entirely on native code, that contain this same information. Changes made at any time up to and during the event are reflected instantly on both the microsite and the mobile apps.

One recent EventDay client reported three times its return on investment from using our software because content presented at the event was archived, ready for download and available to re-monetize within 24 hours.

Scott Mitchell, EventDay co-founder and CEO

When a participant arrives at the check-in desk, EventDay turns a complicated task into a smooth experience that takes only seconds. Its software scans the attendee’s QR code on his or her mobile device, sends a message to a Windows Azure service that logs the credentials for storage, and then publishes the card verification number. From there, the service broadcasts the message down to a printer at the check-in desk to create badges, digital signage and other materials. The software can also use radio frequency identification, though most organizers choose QR codes. The process creates a secure and organized system that provides several benefits to customers.

“Windows Azure provides true platform-as-a-service (PaaS), as opposed to merely infrastructure-as-a-service,” says Cate. “This PaaS approach takes care of so many details that we don’t have to spend time specifying in the software. It also allows us to scale up and down at will, which is invaluable for a business such as ours, where we might have multiple huge events one day, then nothing for a week.”

BizSpark Supports EventDay’s Fast, Organic Growth

The BizSpark One program identifies a small number of high-potential companies in the Microsoft BizSpark program composed of more than 45,000 startups from over 100 countries around the world. Microsoft works closely through a one-to-one relationship with these companies, providing customized engagement plans to accelerate their growth.

“Our BizSpark One cloud portfolio director, Karun Bakshi, is really working on our behalf and is clearly on the same team,” says Mitchell. “Through the BizSpark One program, we gain contact with the right people at Microsoft, especially in marketing and thought leadership, who can help us with both information and guidance as well as introductions to additional resources. For example, when we might be ready to seek outside investment, we have already been introduced to several leading venture capitalists through BizSpark.”

When EventDay was invited to join the BizSpark One program, the founders were interested from a strategic business standpoint. Participation in the program provides access to the latest Microsoft technology, mentorship and solid business advice.

“It’s really great to have smart people working on our behalf, and the BizSpark feedback is invaluable for building our company,” says Cate. “Because EventDay has grown totally organically, using all our own money, we focus our decisions on a few key criteria: does it work? Is it efficient? And what’s the impact on our wallets? Our BizSpark advisors help to amplify our business and marketing efforts so we can continue building on our early success, and the Windows Azure technology base allows us to put our precious personal dollars toward software development rather than systems administration. These things are a really big deal to a startup like EventDay.”

Facebook IPO Price Announced Today at $28 to $35 Per Share.

facebook IPO Price Announced Today 28 to 35 Per Share

Facebook IPO Price

Facebook, founded in 2004 by Mark Zuckerberg,  announced this afternoon the opening price for its initial public offering at $28 to $35 per share. Facebook will offer 157,415,352 shares of Class A common stock in the near future.  At the time of it’s IPO, which could take place within a few weeks, Facebook is on course to become the world’s most valuable U.S. Internet company surpassing current record holder, Google, which was valued at $23 billion when it first went public in 2004.   The Wall Street Journal reported that Facebook would price its shares in the high $20s to mid $30s range, putting the company at a valuation of $85 billion and $95 billion.

Facebook Statement From Their S1 Filing Reads:

“Facebook, Inc. is offering 180,000,000 shares of its Class A common stock and the selling stockholders are offering 157,415,352 shares of Class A common stock. We will not receive any proceeds from the sale of shares by the selling stockholders. This is our initial public offering and no public market currently exists for our shares of Class A common stock. We anticipate that the initial public offering price will be between $28.00 and $35.00 per share.”

“We have two classes of common stock, Class A common stock and Class B common stock. The rights of the holders of Class A common stock and Class B common stock are identical, except voting and conversion rights. Each share of Class A common stock is entitled to one vote. Each share of Class B common stock is entitled to ten votes and is convertible at any time into one share of Class A common stock. The holders of our outstanding shares of Class B common stock will hold approximately 96.3% of the voting power of our outstanding capital stock following this offering, and our founder, Chairman, and CEO, Mark Zuckerberg, will hold or have the ability to control approximately 57.3% of the voting power of our outstanding capital stock following this offering.
We have applied to list our Class A common stock on the NASDAQ Global Select Market under the symbol “FB.”  ”

“We are a “controlled company” under the corporate governance rules for NASDAQ-listed companies, and our board of directors has determined not to have an independent nominating function and instead to have the full board of directors be directly responsible for nominating members of our board.”

Facebook S1 Amendment Filing IPO 28 to 35 Per Share

Download the full Amended S1 Facebook Filing Here.

See Facebook Fact Sheet here.

Discovery Channel Acquires Revision3 Top Digital Video Provider

Purchase  of Revision3 Will Bolster Discovery’s Leadership in Creating & Delivering Content Across All Screens

Revision3 acquired by Discovery Channel

Discovery Communications announced today that it has entered into an agreement to acquire San Francisco-based digital video provider Revision3. Leveraging Revision3’s vast experience in creating engaging online video content in a cost-effective manner, the transaction helps fuel Discovery’s strategy of being the number one nonfiction media company on all screens.

Revision3 was founded in 2005 by Kevin Rose, (I call him Genius) also founder of Digg.com and TechTV, Jay Adelson (Digg, Equinix) and David Prager (TechTV). Louderback, former editor-in-chief of PC Magazine and a veteran of TechTV, joined Revision3 as CEO in 2007. Louderback and team will continue their leadership of Revision3 under the new ownership structure.

*For those of you that don’t know the history of Digg.com and Kevin Rose, we will be sharing a post later this week regarding how Digg.com and Revision3, under Kevin and Jay’s direction, helped change the way the media delivers your news online today!

“Discovery’s mission to ignite viewers’ curiosity and its history of pioneering new platforms – from cable to HD to 3D – make it the logical leader in this explosive new wave of digital video growth,” said JB Perrette, Chief Digital Officer, Discovery Communications, who made today’s announcement. “With Revision3’s industry-leading management team and roster of great talent, we look forward to cultivating more original content and fresh personalities that resonate with passionate communities online and across all platforms, while enhancing our innovative marketing solutions for advertising partners.”

The leading independent Internet digital video production company, with more than 23 million monthly unique viewers across 27 digital channels, Revision3 has created a technology and distribution platform that powers the scalable production, monetization and distribution of video content for passionate online communities. With programs hosted by authentic online celebrities, including top bloggers, Twitter stars and YouTube sensations, the company’s content aligns with many of Discovery’s top linear program genres, such as tech, cooking and popular science. Revision3 boasts one of the 10 largest networks on YouTube and distribution with more than 40 other partners including iTunes, Google, AOL, Yahoo!, TiVo, Roku, Boxee, CNET and Zune.

“Revision3 has always focused on creating compelling programs featuring authentic hosts that sit at the center of engaged and targeted communities,” said Jim Louderback, CEO of Revision3. “We’re huge fans of Discovery’s networks, and couldn’t imagine a more appropriate company to team up with to develop the future of original web-based video.”

For this transaction, Discovery Communications was advised by Paul, Weiss, Rifkind, Wharton & Garrison LLP, and Revison3 was advised by RBC Capital Markets and Gunderson Dettmer Stough Villeneuve Franklin & Hachigian, LLP.

The acquisition is subject to customary closing conditions, and the parties expect the closing to occur on or before June 1.

 

Twizgrid: A New Way to View Twitter Through Photos

Twizgrid Twitter Picture App

San Francisco-based tech company, AJP Apps, offers a new way to view Twitter with their photo-centric iOS app, Twizgrid.

Twizgrid presents the visual side of Twitter in an unprecedented manner. Photos uploaded to Twitter stream into the grid-like format, transforming simple tweets into a collection of photos. Discover content by searching for keywords, browse topics in the ever-changing curated albums, or view images from individual Twitter accounts.

“With 500 million registered Twitter users and more than 175 million tweets per day, we feel there is a vast untapped resource of incredible photos on Twitter,” says co-founder Chauncey Regan. “Twizgrid provides a richly layered experience. While photos remain our ultimate focus, the inclusion of corresponding tweets and Twitter profiles provides an invaluable frame of reference for the images. It’s truly a window to the world.”

Twizgrid also offers a unique way to view photos around you. Using the integrated map, searches may be narrowed by current location or through specifying any other desired point. Users can search for food within 5 miles of San Francisco, or fashion within 10 miles of New York, providing an endlessly dynamic experience.

Photo apps have become big business. The recent acquisition of Instagram by Facebook, at a staggering $1 billion, sent shock waves throughout the tech industry. 150 million photos have been shared through Instagram, while Facebook, with an impending $100 billion IPO, boasts 250 million images shared per day. “It was shocking to us that no one had made a serious attempt at utilizing the photos on Twitter, one of the world’s leading social networks,” states Ms. Regan.

AJP Apps previously developed a photo contest app called Me+My, which was released in December 2011 and has consistently been featured among Apple’s “What’s Hot” list within the social networking category.

Twizgrid is available for free on the iPhone. iPad , and iPod Touch.

To try Twizgrid, please visit the iTunes Store:
http://bit.ly/twizgridapp

For more information on Twizgrid, please visit:
http://www.ajpapps.com/twizgrid

For more information on AJP Apps, please visit:
http://www.ajpapps.com