Today Facebook is launching the Facebook App Center to make it easier to find apps you can enjoy with your Facebook friends.
The new Facebook App Center features mobile and web apps, such as Draw Something, Pinterest, and Nike+ GPS, and new apps including Jetpack Joyride, Ghosts of Mistwood, and Ghost Recon Commander.
Discover the Best Apps For You
The Facebook App Center gives you personalized recommendations, and lets you browse the apps your Facebook friends use. It only lists high-quality apps, based on feedback from people who actually use the app.
Install Mobile Apps
To make it easier to find social apps for mobile, the Facebook App Center isavailable in the Facebook iOS and Android apps, as well as Facebook.com.
You can send apps you find on your computer to your mobile device using the new “Send to Mobile” feature. If a mobile app requires a download, you’ll be sent to install it from the Apple App Store or Google Play.
Easily preview Facebook Social Apps
Every app in the Facebook App Center has screenshots and a detailed description, so you can learn more about it before installing it. It helps you control your privacy by showing the information an app needs and letting you choose who can see your activity on Facebook. If you decide you want to use an app, you can get started directly from the Facebook App Center.
The Facebook App Center will begin rolling out to people in the U.S. today, with more than 600 apps. The Facebook App Center will be available to everyone worldwide in the coming weeks.
Watch a screencast of the Facebook App Center.
Social Shopping 2012 Survey and Infographic
According to a recent Social Shopping Survery done by SteelHouse, Pinterest users are far more likely to purchase items they see posted on Pinterest compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall.
Check out our their latest infographic to see their social shopping findings!
Facebook on Friday confirmed that it bought a San Francisco startup that helps merchants court shoppers with rewards for checking in with smartphones during visits.
Facebook’s acquisition of Tagtile for an undisclosed sum came on the heels of a billion-dollar deal to acquire the startup behind wildly popular smartphone photo sharing application Instagram. “We’re happy to confirm that Tagtile’s founders are joining Facebook, and that Facebook is acquiring substantially all of the company’s assets,” the world’s leading social network said in reply to an AFP inquiry.
“We’ve admired the engineering team’s efforts for some time now.” Tagtile was created by former VMware engineer Abheek Anand and one-time Google engineer Soham Mazumdar. The entrepreneurs created a system that lets customers use iPhones or Android-powered smartphones to check in at shops and get rewarded with discounts, coupons or loyalty points. To check in, customers need only to tap smartphones on small white cubes that swap information with handsets using sensors.
“We started Tagtile with a simple goal — to help local business owners build better relationships with their best customers,” the founders said in a post at the company’s website. “We are happy to announce that we are joining Facebook,” they continued. “It is an opportunity for us to take our goal and do it on a much bigger scale than we could have on our own.” Facebook has been building its mobile services and capabilities as lifestyles increasingly revolved around smartphones and tablet computers.
More than 10 million Instagram applications tuned to Apple or Android-powered gadgets have been downloaded since the acquisition by Facebook was announced on Monday, raising the total number of users to about 40 million.
Facebook in February filed for a stock offering and could raise as much as $10 billion in the largest flotation ever by an Internet company on Wall Street. Facebook — the leading social network in all but six countries, notably China and Russia — claims more than 845 million users. Facebook’s value has been estimated at between $75 billion and $100 billion.
Group Commerce Merchant App Launches
Ever wonder how merchants keep track of all the deal vouchers that come their way in the form of printouts, vouchers, and mobile app displays? A new app custom built by Haneke Design for Group Commerce Inc., the industry leading e-commerce platform built for the unique needs of publishers and merchants, just made that process a whole lot easier.
To ensure a great user experience, “we looked for a development partner for the Group Commerce Merchant app that had outstanding design and technical skills as well as an understanding of the mobile offers space,” said Jonathan Kind, implementation manager of Group Commerce, Inc. “The Haneke Design team understood our needs immediately and created a highly intuitive and elegant app that integrates perfectly with our platform.”
Available now for iPhone and iPad in the iTunes App Store, the Group Commerce Merchant app allows Group Commerce clients to quickly redeem vouchers presented by their customers at the point of sale. Instead of dealing with the hassle of checking off names on paper lists, merchants simply use their device camera to scan a voucher the customer presents on their mobile device or on paper. If no bar code is available, the merchant simply types the voucher code into the app.
Group Commerce needed the app to work regardless of whether an internet connection was available, since connections at merchant locations can be spotty or intermittent. Haneke designed the app so that once a merchant re-establishes an internet connection, it will synch and transmit the stored data. The redemption status of the merchant’s offers is immediately updated in Group Commerce’s Merchant Portal, eliminating the need for paper lists and ensuring accuracy.
“We’re very proud of this app and honored to have had the chance to work with Group Commerce and their team,” said Jody Haneke, president of Haneke Design. “Our belief is that apps that have the greatest utility and likelihood of use multiple times per day, if not all day long, are the ones that will be most relevant by making life easier for businesses and consumers. As our specialization in these types of applications grows, we are seeing how the role of apps is evolving and bringing that knowledge for the benefit of our clients and their customers.”
Facebook Acquires Popular Mobile App Instagram
Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices. The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:
I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.”
Zuckerberg goes on to say in the Facebook Official Statement:
“For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests. We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook. That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.”
“We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”
“These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.”
“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together. We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.”
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.